Banking increasingly 2.0: Account holders Italians choose the mobile banking
In exponential increase in users who use the app to check their bank accounts.
Customers online and therefore, the report from ABI Lab, the Consortium for Research and Innovation for the bank promoted by the Italian Banking, there is as there are over 7000 files you download every day for mobile banking applications, while the banks that make these provisions app rose to 96% compared to 88% in 2012.
The mobile banking is nowadays a well-established phenomenon in which Italians can not do without it.
They say the data clearly reveal that, like last year, 20% of Italians active of internet banking transactions made using your smartphone and also in 2015, though the pace will remain so, the number of account holders operating on this channel will exceed 50%.
But the prospects for further growth are even larger, since banks have pledged to increase investments on mobile banking.
Following always what emerges from the analysis of Abi Lab, those who prefer to use devices such as smartphones and tablets to perform the bank are men (57% versus 43% of women) between 45 and 54 years old.
One interesting fact that he sees a growth of fans in the age groups most advanced that contributes to the spread of digital culture and to bridge the digital divide.
The time of day preferred by the Italians to make transactions and payments through this channel is in the morning (43% for the tablet; 36% for smartphones), followed by afternoon (respectively, 29% and 36%) and early evening (29% and 24%).
On the place of use, there is enough balance; if home and office are still the masters (79% and 67% smartphone tablet), make their way even operations “mobile” (22% and 26%) and those made “in line”, for example, in city traffic or while waiting in line for their turn to make a certificate or withdraw an exam (17% and 23%).
The analysis shows that 50% of customers of mobile banking accessing banking services on the move every week.
Those who try this channel appreciates the advantages of convenience, speed and ease of use and, therefore, is brought to reuse it.
As far as the services most used by customers of mobile banking,
32% prefer your smartphone to your computer primarily to see your balance and current account or look for the ATM and the nearest branch of your bank.
The tablet is used for transfers and transfers.
The multi-channel and the increasing integration of the channels remains the basis of the experience of customers use mobile banking that on some occasions resort to a “channel hopping” of completing a transaction initiated via smartphone or tablet computer (29%), in a subsidiary (20%), the ATM (18%), through a financial advisor or the bank’s call center (3%) .
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