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This article was published on 16 August 2014 at 12:18.
The last change is the 16 August 2014 at 12:18.
A growing number of Italians who “enter” in the bank thanks to the App, with over 7000 download applications for mobile banking carried out on average every day. While share rose to 96% of the banks that provide the app to access the mobile services (it was 88% in 2012). Detects a report of Abi Lab (the Consortium for Research and Innovation for the bank promoted by the Italian Banking Association)
Growth prospects for mobile banking
If you add to this that in 2013 20% of Italian active on the Internet has made banking transactions through your smartphone and that, at this rate, in 2015 the number of account holders operating on this channel will exceed 50%, it is clear that mobile banking is an established phenomenon with broad prospects for further growth. Prospects for further corroborated by the investment projects of banks: 70% of the industry, in fact, has declared its intention to increase investments dedicated to mobile banking in next year’s budget, while 30% of the banks is even talk of a “strong increase “the resources allocated for the channel.
The identikit of customers 2.0
But what is the identikit of the customer who work with their bank through the mobile banking? According to ABI Research Lab, to prefer handheld and tablet for like transactions and payments are primarily men (57% versus 43% of women), aged between 45 and 54 years (28%). If we compare the data with those of the previous year of 2014, the passion for this channel to access banking products and services has grown, especially in older age (+ 7% for Italians aged 55 to 64 years; +10 % for those aged 45 to 54). As evidence of how mobile can also represent an important driver to help overcome the digital divide and contribute to the development and dissemination of digital culture.
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