MADRID , August 18 (Reuters) – Telefonica wants to consolidate its position in the audiovisual market in Spain and offered to the French Vivendi agreement on the TV content to make it more attractive its bid for the Brazilian Gvt.
He says a source with knowledge of the ‘offer of the Spanish telecommunications group in early August has made an offer to € 6.7 billion, in cash and in shares, to detect Gvt.
The Brazilian operator controlled by Vivendi Telecom Italy is also contended that, according to rumors, it would be ready to launch a counter-offer.
“Until now it has not been revealed, but the offer from Telefonica is worth more than 6 € 7 billion put on the table, because it also includes an agreement with Vivendi on television content, “the source said.
This agreement, the source said, involves partnerships to share, produce and purchase of contentuti jointly in a high-value business strategy is to Vivendi for Telefonica.
In a statement released on August 14, Telecom Italy, which controls Tim in Brazil Participacoes, for his part confirmed that “analysis is underway about the opportunity? submit to Vivendi (parent company of Gvt) an offer of ‘industrial combination’ which would include the integration of activities? à Brazilian of the two groups. “
Telecom has stated, however, that no offer has yet been finalized and that also were not summoned the governing bodies of Telecom Italy and Tim Participacoes that will eventually decide to proceed with the operation.
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