AT&T-Time Warner: the challenge of the Tv to social media – Il Sole 24 Ore

Eighty billion dollars for a television! It might seem an ad antistorico.

Andr the agreement yesterday for the purchase of Time Warner by AT&T, a confirmation message to the industrial – and consumer – central: the most advanced frontier of infocom is not that of social media, but the television. The old excuse that between the traditional media managed to survive the onslaught of the large social network and that responds flexibly to demand more and more demanding of consumer is not linear. In the era of the stabilization of the wireless market, where AT&T is the second national operator and the development of a market ever more competitive on the front of the content, the operation give life (regulators permitting) to a new giant in the industry, able to compete, particularly with those who had moved in advance along this road. Think of Comcast, the largest cable operator in america, with 26 million customers and to its acquisition of 100% of NBC Universal in 2013. AT&T i s a direct competitor of Comecast in the provision of access to the internet at high speed. Comecast through cable, AT&T with its traditional network and through the cellular network. For this AT&T reacted immediately and bought it in 2014 to almost $ 50 billion Direct TV, the first american provider of satellite TV payment.

this point AT&T closes the circle, to the two distribution systems in primary, the one with Direct TV and via the Internet adds to one of the distributors and producers of content America’s most prestigious. In the portfolio Time Warner, there are CNN, TNT, HBO, and Warner Brothers, the legendary house of distribution and production with studios in Hollywood. In the portfolio Time Warner in short, we are, above all, television. The group was the most attractive on the market. Apple has admitted yesterday that he was interested in her too, and that does not mean much as a counteroffer. But also 20th Century Fox, Murdoch had tried to buy the group two years ago. Paid 85 dollars for the action. The Ceo of Time Warner Jeff Bewkes rejected the offer and was attacked. But Bewkes knew she was in the small screen’s a great chance to sell. The time has proved him right, since today cash to its shareholders approximately $ 110 per share.

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