Exactly a month ago, was the Guarantor of Privacy. Today, however, it is up to the Antitrust. The marriage of data celebrated at the end of August, thanks to which Facebook has access to new information from the accounts you WhatsApp, is back in the sights of the Italian authorities. And this time, the binary of the investigation was a double, co to the Authority Guarantor of Competition and of the Market that it has initiated two proceedings of the instructors in respect of "WhatsApp Inc.", california-based company owned by the group, Facebook Inc., for “alleged violations of the Code of Consumption”.
Data from WhatsApp to Facebook, the Guarantor asks for clarity
With the first process, the Antitrust authority wants to check “if the american society has forced users of WhatsApp Messenger to fully accept the new contractual Terms, in particular the sharing of their personal data with Facebook, making them believe, with a message visible when you open the application, which would have been otherwise unable to continue in the use of the application of the same’. According to the Authorities, with headquarters in Piazza Verdi, in Rome, “the conditioning effect has, moreover, been strengthened by the prespuntatura affixed to the option “Facebook” in a screen of the second level at which the user accessed, by the main message, using the special link”. The whole system, in short, would have been created in a way to make it very difficult for the user, the denial of this combination of data.
WhatsApp change your privacy and give you our number to Facebook
But not over here. The competition Authority, in fact, has opened a second process by which to ascertain “the unfair nature of certain clauses included in the “Terms of use” WhatsApp Messenger concerning, in particular, the right of unilateral changes of the contract by the company, the right of withdrawal is determined solely for the Professional, the exclusions and limitations of liability in its favor, the unjustified interruptions of the service, the choice of jurisdiction on disputes which, today, is determined exclusively in the Courts the americans.”
The above of the Guarantor
hard Punch, in fact. And this is yet another low blow to the galaxy Facebook, call to clarify – once again – a move that a couple of months ago he surprised a bit’ all. With an update of the terms of service, in fact, the August 25, WhatsApp, communicated to its users that after 4 years it was time for a change. And that, thanks to new settings, Facebook was able to offer “best suggestions” and show the “ads more relevant”. An operation with the clear purpose of marketing that made use of the laziness of the average user, usually little inclined to enter into details of the changes to a service that still like it and it works. Something, however, went against the plans of Zuckerberg and associates. The Guarantor for Privacy before, and the Antitrust authorities have now opened investigations to shed light on this combination of data. And it is conceivable that this battle is only the beginning.
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