the MILAN - “not Even I can imagine a mediaset is not driven by my family.” Silvio Berlusconi to the presentation of the book by Bruno Vespa attack the French Vivendi. “I have done many things but one of those in which I have engaged more is the tv, Mediaset was the first commercial television in Europe, an example of the new era”. “We are in a strange situation, we cannot buy more than 5% of Mediaset’s share of the year, the rules don’t allow it. We have already reached this limit, and so the French have had a good game to buy 29%. To get to the 51% I hope that those committees for the defense of the Italian Mediaset may lead us to count on about 2 0% of the shares”.
Vivendi “perhaps to help us give up to the causes that we have brought has decided that an action of force. We have made a blackmail, extortion and so we are in a battle against this hostile takeover, and we think to resist. Do not keep the word is something that you can not accept, we believe that the judiciary should give to our cause”. “Vivendi has also said that he thought he was in a 4 star hotel and has found a fast-food restaurant, and this has devalued the Premium and Mediaset in front of investors. We have presented complaints which, according to our lawyers, they will have the approval of the judiciary, and then we recover the one lost on the market
And Berlusconi does not spare even the rivals, the Rai. “We suffer a lot the dumping of the Rai with the Sipra”), the concessionaire for the commercial advertising on tv, “did the collapse of the advertising market. The Rai, as well as not to do public service, and intervenes in the market of advertising damaging Mediaset”.
The day was again hectic with great attention of the market on the stock Mediaset (follow live) that closed the trading day up 2.8%, with strong trading volumes (6% of the share capital passed from hand to hand). To heat the title were still no news about the climbing of Vivendi. In the meantime, the Authority for Guarantees in Communications, to which they had been used by the television stations of Cologno, decided in its meeting today, unanimously to open an investigation on the growth of the French in the capital.
Yesterday it emerged that the group Vivendi, led by Vincent Bolloré has risen to the 25,75% of the share capital of the television stations of Cologno, with voting rights, who arrive at 26,77%. But the Berlusconi family, explains that he does not intend to give in: “I, my father and my family – has assured yesterday the ceo of Mediaset, Pier Silvio Berlusconi in the usual christmas toast with managers and employees – don’t we step back a step. Here we are and here we stay”.
he was echoed by Silvio Berlusconi, who today in the Senate, who asked him if for the protection of Mediaset against Vivendi is addressed to the premier Gentiloni he replied: “I have never covered these things. I leave Mediaset to my sons, who are well capable of protecting the Italian Mediaset”.
The Serpent continued its defensive strategy with a complaint to AgCom which indicates the illegality of the conduct of Life “in violation of the regulations of the industry” and in particular “in art. 43 paragraph 11 of the consolidated Text of the audiovisual media services and radio, (this is the article on dominant positions), in addition to “possible obstacle to the development strategies of Mediaset in reason of the cross-link with Telecom Italy”. Cologno report Vivendi – exceeding 10% and having at the same time, 24.2% of Telecom Italia – has crossed the threshold that establishes the link between listed companies. As for Mediaset, and then configures a risk of paralysis of the activities of industrial development”.
Meanwhile on Friday, the offices of Consob will meet with the ceo of Vivendi, Arnaud de Puyfontaine, in the context of the story, Mediaset, given that Fininvest, among other things, he had made a complaint to the Commission to verify that the purchases and the reports of the French group were to be made ner according to the law.
Fininvest in the past few days had prompted the intervention of consob against the hostile takeover of vivendi, after having submitted to the authority a statement for market manipulation and abuse of privileged information vis-à-vis the French.
But, as he renews the Republic on newsstands, the weapons of Arcore are likely to be ticked off. On the market the holding company Fininvest could not raise its share up to April and the financial strength of Vivendi’s not recommended to go to the game of the Opa. The French are likely to have the best hand. The war has inflamed the Stock and yesterday the stock has closed on an increase of 23,3% to 4,44 euro, including the exchange of exceptional. Consob has called in these hours, representatives of Vivendi, but also those of Fininvest or Mediaset could make a visit to the markets Authority.
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