Mediaset, Vivendi to 25%. The board of directors: to intervene, the Nra – The Republic

MILAN The Nra needs to stop Vivendi because it blocks the oeratività of Mediaset. The board of directors of the group of famiglai Berlusconi has approved the submission of a complaint to AgCom which indicates the illegality of the conduct by Vivendi “in violation of the regulations of the industry.” “In particular,” explains the company in a note – of-the-art. 43 paragraph 11 of the consolidated Text of the audiovisual media services and radio stations, as well as the possible obstacle to the development strategies of Mediaset, the reason for the cross connection with Telecom Italia.

The note comes at the end of a rough turbulent day in which they returned the purchases to Piazza Affari, after the announcement of Vivendi wanted to get up to 30% of the share capital of Mediaset.The French press release to have increased the share in Mediaset the 25,75% of the share capital, with the 26,77% of the voting rights. At the beginning of trading on the title she could not do the price and most times ended up in the auction of volatility (follow the title). At the end of the day the stock has closed with an increase of 23.3%, gaining share 4,44 euro, with trade impressive: it is passed from hand to hand to 10.2% of the share capital.

The French have made know to reach the threshold beyond which you must launch an offer on the whole capital. The quota of 30% puts it in a corner of the Fininvest of Silvio Berlusconi because it would be, however, enough to block any agreement of Mediaset with another foreign company. Fininvest has no way out, because if he wanted to consolidate its position with the purchase on the market guilty of herself in the obligation to launch an offer on the whole capital, an operation that the current value of the Scholarship is € 4.2 billion.

On the Stock exchange, at 14,30,

Mediaset is back to bargaining after yet another suspension and the actions of the group scored an increase of 23% from 4,428 euros. And’ boom of trade, already amounting to 74.7 million units changed hands (equal to 6.3% of capital) compared to an average of 16.8 million in a full sitting of the last month.

After the meeting between Pier Silvio Berlusconi and the ceo of Vivendi, Arnaud de Puyfontaine, in which there was no willingness to treat, the French have decided to go to the battle total. Previously they had done know want to go up to 20%. Now they have raised the bar. The clash between the two media company was born from the failure to reach an agreement for the sale of Mediaset Premium to the French. Vivendi, had submitted a bid, but then it was difficult. And Fininvest had launched an offensive legal, without reaching a settlement. From here, the move hostile to the French. In a recent interview, De Puyfontaine said it would buy Stock to be able to sit at a table and deal with them.

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To defend itself, Fininvest, which can not operate on the market with the purchases, and relies on the official documents. The company has already submitted a complaint to the prosecutor’s office and one to Consob and to rescue her, has already fallen in the field, the Authority that supervises the communications, the Nra, admonishing Vivendi on the violation of Italian rules on the concentration of the advertising, if it becomes the main shareholder of Mediaset, at the same time maintaining the 24% of Telecom Italia.

Topics:

Mediaset

Starring:

Silvio Berlusconi

Arnaud De Puyfontaine