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The number one of Etihad, James Hogan, said it loud and clear: this is the last chance to save Alitalia. But we need to turn the page, knowing that it is no longer a public company, which is a shareholder who “wants to stay long in the capital but it is not a bank.” Which means to increase productivity, lower costs and raise the quality positioning itself on a high target, with the goal of returning to profit in 2017 with a figure close to 100 million. The points of the strategy of the new Alitalia Etihad license plate were presented yesterday by the leaders, Vice President Hogan, CEO of Etihad which owns a 49% stake and which has fielded 560 million investment, the president Montezemolo and to Cassano .
The increase in productivity will be achieved by strengthening the long-haul routes, increasing the frequency of existing customers and the offer of a five-star service. It will be a company “sexy” Hogan said.
This project will take into account all the variables of the macroeconomic scenario, which sees the sharp drop in oil prices and the strengthening of dollar. Projects “realistically ambitious”, summed Montezemolo, who will lead the company from the “dramatic economic and financial situation in which it was at the deal with Etihad” to “a company that creates value and wealth, no longer dependent on banks or other support “and that will see the profit in 2017. A net result, then anticipated to Cassano, who will be close to 100 million. “Today the company is bad because it was managed, so far as a public company and now need a radical change in the way we work,” said Hogan. As for redundancies, the leaders offered no certainties on absorption. First we need to revive the company, then we’ll see. “The success of the business will automatically create new jobs. But the reality is that the company must go on, “said Hogan.
” Network, network, network, “he chanted Cassano presenting the key elements of the new operational strategies Alitalia. Starting with the one based on three hubs in Italy. In Milan Malpensa will be increased long-haul services, while from Milan Linate increase connections with hubs of member airlines. In Rome Fiumicino increase the supply of long-haul and short-haul and medium-haul, consolidating its positioning on the Italian market. Will be optimized and improved flight times across the network, to facilitate the coincidences, both codesharing with existing partners and new. “North America and Asia are the focal points of our development,” said Cassano. The new routes from Rome will be directed in Berlin, Dusseldorf, San Francisco, Mexico City, Santiago, Beijing and Seoul, with more flights to New York, Chicago, Rio de Janeiro and Abu Dhabi. Alitalia also will add 13 weekly flights from Milan Malpensa, with a daily service t o Abu Dhabi, four flights a week to Shanghai and new flights to Tokyo. There will be more links with the hub of Etihad Airways in Abu Dhabi, with daily flights from Venice, Milan, Bologna and Catania, as well as additional flights from Rome that will allow continuations to the Middle East, Africa, the Indian subcontinent, the South East Asia, China and Australia. That of Venice will be the only Italian airport, in addition to Rome Fiumicino and Milan Malpensa, from which Alitalia will operate links Abu Dhabi.
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