Barbie in crisis, resigned to the Stockton – The Press

Barbie in crisis, resigned to the Stockton – The Press

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 Economics

 
 Article taken from the edition on newsstands the day 01/27/2015 .

 

Barbie in crisis, resigned to the Stockton

 

The Barbie is in crisis. Despite repeated attempts to re-launch, sales of the most famous doll in the world icon fall, penalized by video games. The manufacturer Mattel is affected and CEO Bryan Stockton resigns. During the third quarter sales of Barbie were down 21% and those of brands Mattel Girls and Boys 11%, contributing to a drop in earnings of 22%. In the fourth quarter net income fell 59% to 149.9 million dollars and ric … more

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