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This article was published on 28 January 2015 to 07:05 hours.
The last modified on 28 January 2015 to 13:47 hours.
NEW YORK – Apple has posted a quarterly budget definitely noteworthy also for investors they were accustomed to his record. Smashed all expectations, including more ‘daring, with performance driven by unprecedented sales of the latest models of the iPhone, the 6 and 6 Plus. CEO Tim Cook was able to lift the siparo on profits up by 38% to $ 18 billion, equal to $ 3.06 per share, and revenue jumped 30% to 74.6 billion. “A quarter for the Ages” – a quarter unsurpassed – and ‘was the review of the usually staid Wall Street Journal for the show given by the accounts of the company.
The iPhone sold? Ben 74.5 million, almost ten million more than expected, 65% abroad. Ie 34,000 smartphone every hour, day and night, throughout the quarter and an average price of $ 687, $ 50 more than a year ago. “Volumes are almost difficult to understand,” admitted the same Cook. The profit margins? Equal to 39.9 percent. The list of records – profits and sales, sales of the iPhone and Mac, revenue from the App Store – contrasts with the bitter disappointments suffered instead by large hi-tech rivals such as Microsoft. Enough to get the title of Cupertino to rise by 5% since the after market despite being fresh from a strongly negative day for the whole bag.
Apple also announced a dividend of 47 cents payable on February 12 and has calculated so far have “returned” to investors, with coupons and buyback plans, 103 billion dollars. Despite his reservations, in late December, are still rose by 15% to 178 billion dollars.
All the major figures of the last quarter – the first tax for the company – in addition to enter the annals of the records have literally pulverized and the expectations that averages more ‘rosy. The predictions had indicated that, in the wake of a good season the year-end, Apple would announce profits of $ 2.60 – 15.3 billion in net profits – and a turnover of 67.7 billion dollars. The more ‘brave dared hope for profit of $ 2.97 and revenue of 74.27 billion. IPhone sales were to be 66.5 million, already ‘so’ an increase of 30% over the previous year, or more ‘than 70 million. On balance smartphones Apple have not only torn their previous quarterly record of 51 million, but to do some comparison, considerably exceeded the 60 million televisions so ld from the entire sector of the small screen and almost rivaled the 84 million total of desktop and laptop computers.
Speaking of computers: the sales of desktop and notebook computers have substantially complied with the expectations with 5.5 million, similar to the performance already ‘robust of the immediately preceding quarter. On the latest initiatives, the service of mobile payments Pay Apple, the company has given an account of 750 banks and financial transactions that support today and estimated to handle two dollars every three spent through so-called “contactless payments”.
Apple also offered a relatively encouraging outlook. Cook was first revealed that the expected arrival of the Apple Watch will take place ‘”according to forecasts,” adding an exact date and official so far lacked: deliveries of the new gadget will start from April. For the three month period in progress, expected revenue between 52 and 55 billion dollars, although as always in decline compared to the three months to the end of the year. The figure is however expected to improve from 45.6 billion in the same period last year. The finance director Luca Maestri but ‘recognized the challenges generated by currency tensions and the strong dollar also for Apple, indicating that could subtract five percentage points to sales.
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