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This article was published on 28 January 2015 to 08:53 hours.
There is more and more streaming in Italian music. And inevitably comes here the turnaround that brought 2014 to be the second consecutive year of growth for the Italian record market. It is not just stuff since 2013 with its growth (+ 2%) discontinued eleven years of consecutive decline.
This is shown by the market data collected by Deloitte for the Music Industry Federation Italian (IFPI). Looking at the numbers of the sell-in (sales made by the company to commercial intermediaries) 2014 is then closed up 4% with turnover rose to more than 122 million euro. The physical market still weighs two-thirds of the total market (75.3 million), but the fall in the previous year (-5%). In this context it should, however, also reported the continued growth of vinyl, grew dell ’84% although it is always a niche with 3% of the market.
The growth was mainly driven by streaming services (+ 83%) as TIMmusic, Google Play, Spotify, Deezer, YouTube and Vevo. Specifically, the services supported by advertising grew by 84% while the subscription of 82 percent.
So now streami ng has come to represent 57% of the digital versus 43% of the download, which in turn ended 2014 below 20 million (-15%). Note that in 2013 the streaming accounted for 12% of the total market; Today we are at 22 percent.
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