(AGI) – The contagious euphoria of the debut of the Fiat Chrysler Automobiles in Milan and emblazoned on the square in New York did not last long.
Following the debut of the new company formed by the merger of the Lingotto with Chrysler, we already went back to work, because the road is all uphill and the promises made to investors are quite challenging. Yesterday, the FCA title debuted on Wall Street rise, even though he closed with a drop of 1%. Better performance in Milan, where the title has finished ahead by 1.2%. Standard and Poor’s has assigned a rating to the title “BB” for the long term and “B” for short, in line with Deola “old” Fiat, with a stable outlook. Fiat promises “a new beginning”, as stated by CEO Sergio Marchionne, but also challenges given the number one target that is committed to achieve by 2018 Objectives that also require a supply of capital is not indifferent, impossible to reach Italy, but more down to the square of the NYSE. In this regard, there is already talk of a possible recapitalization, which could already be ventilated at the next Board Ides end of October. And from the operational point of view? The strategy aims to strengthen the FCA in the car market and hinges on the relaunch of Alfa Romeo, a brand that has made many a throat, but Marchionne does not want to give up. The acid test will be in June 2015 with the launch of the new Alfa, born out of a job “silent” that has taken place over the last two years. The new car – Marchionne has anticipated – it will be mid-sized and will mark the beginning of a very productive season for the brand of sports cars, which should make about 5 billion investment and lead to achieve global sales to 500,000 units by 2018 .
January 14, 2014 09:26 – Last Updated: 09:26
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