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This article was published on 7 October 2014 at 09:13.
I totaled 107 thousand visitors from the 54th Genoa Boat Show, which has just closed its doors, they are certainly less than 115 thousand recorded in the edition of 2013, however the majority of the exhibitors were pleased with the outcome of the event says. A contradiction? Quite the contrary. The fact is that visitors last year had proved very little intent to purchase boats and months after they had been shown how poor the effectiveness of the sales event in Genoa. This year, however, the salon has breathed a different air: fewer visitors, I agree, but much more willing to buy. Even by the Italians.
As reflected in the voices of workers, gathered at the booths. Exhibitors, in fact, explain that it is perceived a different approach to yachting, compared to that of previous years, extremely cautious, partly because – they say – controls on the sector exasperated by the Guardia di Finanza and the tax on ‘mooring launched, and then withdrawn, the Government Monti.
The group Cranchi, for example, has set foot in Genoa after three years of absence, in which he exhibited at the boat show in Cannes. The initiative of return to Italy, to be honest, did not come from the construction site led by Guido Cranchi (which manufactures boats from 7.5 to 18 meters), but by its Italian dealer. The result, however, was satisfactory. To explain is Omar Pagliarini, who leads the consortium of dealers tricolor of the brand.
“We returned to Genoa – he explains – because the Italian dealers have pushed to come. Cranchi three years ago had chosen to go to Cannes he believed, and believes more international. But there is missing the Italian clientele dealers and we decided to try to return to Genoa. The yard has lent us some of the boats that were in Cannes; we paid the set-up at the Fiera di Genova. With a big question mark on the result of the initiative. But the show went very well. There were five sales and customer Italians have returned to the shipyard Cranchi. Among other things, the good weather has helped the success of the event that, for us, has been extremely positive. Hopefully arrivals also some post sale saloon “.
Regard, however, the possibility, proposed by the shipyard of large yachts, to move the event from Genoa in May, Pagliarini is categorical:” We are opposed to a shift of the living room May. Because at that time begins the summer season and we would not have the products available to give them immediately to customers. “
Even a big sail (which realizes, though, even motor boats) as Beneteau, appreciates edition of Boat number 54, “We are happy – says Massimo Mariotti, driving Beneteau Italy – in this hall, in particular for sailing which, collectively gave positive results. The Italian market seems to be starting to recover. And finally, for those who love sailing, she came back to prevail passion. I hope that this passion can also benefit other areas of boating. Because for the engine, for example, the wind of recovery is lighter and is specified, more than anything else, in the boats from 5 to 8 meters. A depressing the fund has certainly played a psychological factor, which in the sail begins to be set aside by a passion for the sea. I am referring to the effects of the witch hunt against the owners of boats and its emphasis on the work of little competent authority. “
” I just remember – continues Mariotti – that the legislation on the tax mooring of the government Mountains has, in the first few months after its announcement, made escape from Italy 20 thousand boats (later increased to 40 thousand, ed.) And these are people who will not return. In any case, good Genoa who had the courage to give space to the sail, which has managed to arouse interest. ” On the move in May lounge, Mariotti is opposite: “Vote for October and certainly I think for the Italian shipbuilding industry would be crazy to propose the sale of boats in May. There is a dichotomy between large and small producers. In my opinion in Cannes you can not argue with a change of date but making a living in Genoa more market-oriented Italian.
According to Annalaura Luggo, driving Fiart (which produces motor boats from 10 18 meters) “last year at the Genoa lacked an audience really interested. This year, however, there has been a revival of interest. Species for products not registered as vessels (up to 10 meters in length, ed.) We made up to 10 outputs per day with the boats on display at the show. And we do not go out if we do not believe that the customer who wants to try the boat is really interested. The possibility offered by the salon, to come out with no time helped, as he helped the nice weather. We are confident that many started negotiations will be successful. We also had several contacts with international dealers, particularly through the work of ICE, which brought them here. I believe, however, that this show marks the beginning of a new era for boating, perhaps a little ‘more serious than that of past years, which have also seen the bubble leasing too easy. “
” L’ last year – ends of the Luggo – we were still undecided whether to come to Genoa; This year already we confirm that we will return but in October. We do not endorse the idea of moving the show in May. “
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