The bitten apple Apple is the brand that is worth more to the world of EUR 113.3 billion, twice as Google, which also grows and barefoot Coca-Cola from the second position. A crown Cupertino is the ranking Eurobrand 2014, dominated by the big names in technology. Among the 100 brands lined up by the German company, specializing in the valuation of brands and patents, the top 10 are American, and Italian brands there is not even a shadow.
The top 100 Eurobrand changes as certified in May from Millward Brown Optimor, according to which Google in 2014, with $ 159 billion, Apple has passed, stop at 148 billion. For the German consulting firm, on the other hand, the giant co-founded by Steve Jobs remains firmly in the lead with an increase of 2.8%, while Big G increases its value by 22.7% and amounted to 67.5 billion euro. Followed by Coca-Cola, the third to 64.8 billion (-3.6%), Microsoft, fourth at 62.3 billion (+ 14.1%), and IBM, fifth 54.4 billion (+ 6%).
In sixth place is the square of the fast food giant McDonalds, which lost 5.8% to 48 billion. Seventh as last year Procter & amp; Ggamble (47.8 billion, up 1.7%), while earning a spot on rival Johnson & amp; Johnson, eighth with 47.2 billion and an increase of 3.2%. Skip eleventh to ninth American mobile operator AT & T, with a value of 45 billion, an increase of 9.8% and closes the top ten Philip Morris, which sells two positions and 4.2% in 44.8 billion.
Among the other big technology, we report 17 / mo place Amazon, which with a 23.3% to 33.6 billion fetches four positions compared to 2013 Out of the top twenty, the brand Samsung slips from 22 / m to 24 / place, with a decline in value by 1.2% to 25.2 billion euro. Intel also lost two positions, 26 / mo to 22.2 billion (-3.2%). Strong growth for Facebook, which with 18.8 billion and a 28.1% jumped from 53/39 mo / mo place. Down instead of Oracle, from 38 / mo 47 / mo place with 17.4 billion (up 0.1%), and HP, from 57/66 but in the / ma position with 13.1 billion (-7.3%) .
Among the Europeans won the luxury LVMH Mot Hennessy Louis Vuitton. The brand has a value of 39.3 billion and ranks twelfth largest in the world. Followed by Nestle with 33 billion and 29.8 billion with AB Inbev. In Asia dominates the telecom operator China Mobile (44 billion), along with Toyota (25.6 billion) and Samsung. Overall, among the top 100 brands are the USA 46% of the total, Europeans 41%, with a strong presence of the Germans, Asians and the remaining 13%.
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