Ikea, the turnover back positive: “Growth through Pisa” – The Nation

Ikea, the turnover back positive: "Growth through Pisa" – The Nation

Florence, October 8, 2014 – Thanks largely to the store of Pisa, turnover of Ikea Italy came back to score a positive increment (+ 1.8%), repositioning itself on the values ​​of 2010 The company said today in Sesto Fiorentino (Florence) has pitted the data.

Opened in March 2014, Pisa Ikea has recorded a turnover of over 37 million euro . ” Without the new opening of Pisa – said Petersson – the turnover Ikea would have had a slight increase, around 0.5% ”. Ikea tip for the future in Italy to expand the e-commerce (which led to 23.2 million in sales) and to increase the points of sale, but not before 2016 ” It takes time – said the Ad -. We want to have a third shop in Rome, but we still have no solution, fourth shop in the area of ​​Milan, near Varese, we are very interested in a shop in Verona, in Sardinia near Cagliari and Palermo also would be very interesting. A Perugia Meanwhile, the project goes ahead. ”

“You have to be forward-looking and responsible for continue to invest at a time when consumption fall and household spending is constrained by negative expectations and rising unemployment – commented Lars Petersson, CEO of Ikea in Italy – we have done it, though, pending a management burdened by a strong internal spending review. And we had a good result, increasing accessibility for our customers and consolidating the impact on employment. “

I Visitors have grown more in sales (+ 5.7%, 47.2 million, of which 46% on weekends). I furniture represent 58% of sales and record sales stable, with a peak of 11% of the set bathroom. The furnishings mark a good + 4% (6% textile, lamps + 9%, matching children + 9%) as well as Ikea Food (restaurant, bar and food) with 2.9% and 15,792,122 customers . 6 million members IKEAFamily provide 64% of the turnover. Online sales now account for 1.5% of fatturato.Il 91% of the 6,244 employees of Ikea Italy are hired for an indefinite period. The 67% of the entire workforce has part-time , with an average of about 24 hours per week; 58% are women , 39 years is the average age of 9 years and the average length of the company.