ROME – The Italian car market changes direction and, after six years, closed 2014 with a positive sign although volumes remain very low: 1,359,616 registrations, according to data from ministerodei transport, 4.21% more than last year, but 45.5% less than in 2007.
In December deliveries were 91 518, 2.35% in more of the same month of 2013. Fca does less well in the market and ended the year with 376,721 deliveries, an increase of 0.75% compared to 2013 and the share that goes down from 28.66% to 27.71 %. Group are the five best-selling cars – Panda, Punto, 500L, 500 and Ypsilon – the Jeep Renegade, which in December enters the top ten with 1,806 vehicles sold and a market share in its segment of 20.6 percent. And it was the Jeep brand to drag group sales: 11,334 deliveries in the year, 94.5% more than in 2013.
Decline supported for Alfa Romeo, waiting for the revival which will start in June with the new Giulia: sales suffered a decline of 10.53 in 2014 and 15.8% in December. Are also in the Lancia growing by 27% in France, where the group recorded an increase in registrations of 0.9%. “The land to be recovered to return to normal levels of the market is still very long,” said the president of the Centro Studi Promotor, Gian Primo Quagliano. Quagliano explains that the result of 2014 “is certainly not due to a turnaround of the economy,” but the “strong aging fleet” which forced many Italians to change the car.
“Substitutions forced bundling” which will continue in 2015 regardless of the economic recovery: this year, registrations should share touching 1.43 million units, 5.18% more than in 2014. For the Anfia, the association of Italian companies in the supply chain, “the positive sign in December, the seventh consecutive monthly rise, can be read as a sign of encouragement for the sector.” Instead dealers are not optimistic that speak of a market to the levels of the late ’70s and argue that with “the apathy of the government” is the risk of a repeat in 2015.
L’ Unrae, the association of foreign manufacturers, proposes to put the States General Auto to share strategies to support the sector. Common to manufacturers and dealers is the call for more attention to the world of the car: good sterilization of the increase in excise duty on fuel due to come into force from January 1, while not like the increase of 1.5% highway tolls. Best of Italy did Spain: car sales recorded in 2014 an increase of 18.4% compared to those of 2013, with 885 308 new registrations, thanks to the stimulus plan “Pive Plan” launched by the government. Less positive that the French market ended the year with an increase of 0.3% after reaching, in 2013, the lowest level for 15 years.
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