This year, the winter sales started earlier than usual, on 3 January, and their trends, opinions are divided. After the first day of sales, Federmoda is optimistic: “We recorded movement and some interest, even by foreign buyers,” said Renato Borghi, president of the trade association.
“People turn, look, currency, but in the meantime we think the interest is there – confirms the president of Fismo- Confesercenti , Roberto Manzoni -. If the result is the same as that of ‘Last year, more than one, it would be already a success: it would reverse a declining trend in sales that has lasted 4-5 years. “
An entirely different view on Codacons that already in the early morning of balances estimated a decline in sales of 5% in large cities than in 2014, with substantial falls in the suburbs.
In general, there are few queues in front of the jaw, in which they buy mostly foreign tourists. Italians take instead attacked the outlet , which reported an average increase in inflows of 15%, and the shops of major retail chains low cost.
According to the Consumers’ Association, however, the overall trend of the balances will once again negative, with sales will be reduced by 8% on average a year and spending that will not exceed EUR 184 share per family. To date – said Codacons – only 35% of Italian families plan to do some shopping during the sales, while many shops that already these days have started balances masked by sending messages and mails to consumers with promotions customized and discounts directly to customers when purchasing in the exercises.
Pessimism also ADUSBEF and Consumers Association , according to which only 36% of households make purchases, while the average expenditure will amount to EUR 179.4 per family, 5.6% less than last year. Thus, the total turnover of the balances will amount to 1.61 billion euro.
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