Here come the balances. Launch of Campania and Basilicata – Rai News

Here come the balances. Launch of Campania and Basilicata – Rai News

In the season of winter discounts: up to -40%

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January 2, 2015 Part of today the sales season in 2015, in many cases anticipated than the official calendar. The first stores to drill the super discounts (up to 40%) will be those of Campania and Basilicata. Then from Saturday will be added (in advance of Monday 5) all other regions.

Traders, with the crisis that still reduced to a flicker gains, look at the next round of balances with great anticipation. But for consumers will be a flop with a further decrease of 8% of the purchases. And even on the figures at stake in the pockets of families is the war of numbers with consumers that calculate a figure equal all’incircaal half of traders (184 euro versus 336). Each family – calculate traders – will spend 336 euro
for clothing, footwear and accessories and will be an Italian on two to take advantage of the disc ounts start of the year. And ‘down, however, by 7.3% on 2014, the willingness of consumers to buy on sale, a decline that reaches almost 20% in the last five years. The average discounts, estimate Italian Fashion Federation, will be at least 40%.

The total expenditure dedicated to winter discounts will settle well at around 5.3 billion euro. The Office studies Confcommercio recalls that the road to the balances “is anticipated for this year only to January 3, except for Basilicata, Campania which will start January 2″. But such purchases will be more there? Purchase intentions, tells always the Confcommercio, will focus on clothing, footwear and accessories, in fourth place underwear, followed by sporting goods, leather and household linen.

“Anticipate Winter Sale is a useless measure, which will not affect in any way on the purchases of Italian for the end of season discounts “, says instead Codacons, according to which sales in the period of discounts will decrease this year by 8% with a average expenditure which will not exceed EUR 184 per family. At present – explains the association – only 35% of Italian families plan to do some shopping during the sales, while many shops that already these days have started balances masked by sending messages and mails to consumers with customized promotions and discounts directly to customers ”.

A practice that the e mails very popular: the shops there is indeed a moment to lose. Here then sms and email to avalanche, shipped to all customers more or less fixed, to invite them to sales “special” or dedicated. In practice at end of season discounts disguised, to advance immediately after 25 December. Abroad works well for years: no need for tricks, December 26 – the day for us still strictly lively – Harrod’s is literally stormed in London in “boxing day”, now associated with the very beginning of the balances.