30% discount for those who reach Rome by train Italo, the company NTV di Montezemolo, on 30 January at the Family Day . We were hesitant to give at first the news, even if it relinquished several page views, because it seemed almost impossible to believe such an episode for a company that presented itself as a young and dynamic Italo daughter she is “discrimination” for years and still suffered from Trenitalia . We then waited and looked for feedback confirmations and denials, but a serious newspaper behaves well, crediamo.Tutto comes from the portal of the Family Day and proudly advertises discount 30% for those who, when they make a reservation, enter the discount code “FAMILY30″ : business premises, which we informally interviewed yesterday, we had actually assured that this type of discounts are given to all, without distinction of any kind, and that the name of the discount code is chosen by those who signed the Convention (in this case the organizers of the Family Day, to be precise). All right, it seemed.
On Sunday morning, is the same Facebook page Italo to provide explanations to users:
In the face of this business decision, we continue to essercela not felt to go against a company , however in economic difficulties, which made an argument in our view makes sense , so much so that our page we posted this comment definitely against the current in what was already circulating on the net: “Yesterday we could also surprise us, as other online sites, with the promotion of Italian participants in Family Day: the article would certainly very successful and triggered your righteous indignation, in a day of very special for our community. But knowing the policy of promotion of a private company like Italo, we preferred to keep quiet and rather encourage the stance of the company, which now explained everything. As a gay site, we obviously information of the but, nevertheless, we try to offer it in the most correct and serious as possible without pouring out unfounded news and / or excessively partisan. ” Soon after, urged by some of our readers, we have more detail our thinking : “We respond here to some of your criticism of our post. Secularism is not a one-way nor should it ever be : we are talking about an event – that of the Family Day – which of course we do not share at all, but that is totally legitimate. For secularism, in this case, we mean the absolute independence of a commercial enterprise than ideologies in the field, in this If on the one hand our most just and the other instances the Family Day. Both are two legitimate demonstrations in the rule of law. Then it clear that a company can take sides, making a choice of field (either with us, or with the Family Day) . When this happens in our favor (as with the recent spot TV channel Disney) we are the first to rejoice and to enhance it. But it certainly does with a harmless (and even so convenient) convention as surely entering into the thousands every month, but with sponsorship or statements of position explicit (such as a flag or a Rainbow Family Day on the locomotive or, to be precise, a television commercial …). It certainly will be successful in the past that Italo train has made agreements with LGBT groups. If we find enemies, we already have so many elsewhere that’s not really helpful search for new ones. This is our thinking. “But then came a very significant news . Gian Marco Sandri Administrator Artmediamix , agency Roman communication that deals with events (including the Gay Village ), interviewed by Gayin.tv , told the his direct experience with the leaders of NTV : “In the past we tried to have promotions or discounts from the application of simple Italian for some events that my agency has followed directly, particularly Sensation in Bologna , EDM event among the most coveted in the world and which has brought to Italy over more than 20,000 people and the GayVillage in Rome (with 350 thousand year presence) but the head of marketing and communication company, I met personally, has politely refused to consider this type of collaboration because their strategy did not include this type of agreement because they could see no benefit whatsoever in such events . I am happy – said Sandri – Italo has, thanks to the Family Day, changed course and finally not wait to make an appointment to discuss possible collaborations, as the ideological taboo seems to no longer exist. “What’s more, l ‘ press office of the company , as we approached yesterday and today through a variety of channels, has refused to release us an interview of explanation, despite having shown them a certain’ neutrality ‘compared to what was already happening on the network. It ‘so obvious at this point that the Italo was a deliberate choice, bearing in Family Day. And we can not, at this point, that join with those calling for the boycott of Italo.
For the same reason that yesterday there had broke the news, today I invite you to boycott Italo: a serious newspaper, in fact, do so.
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