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This article was published on 25 September 2014 at 08:18.
MILAN – Alliance of iron between Conad and Finiper: the commercial chain of Marco Brunelli enters the supercentrale Conad, and when the process is finished, you can count on aggregate purchases more than 14 billion. After the sale of the network Billa (a Carrefour and Conad itself) and a divorce from Leclerc, the consortium of retailers had a free hand; while Finiper, dissolved the central shopping with chains and Sisa Coralis June 30, has been able to focus on maxi aggregation, which corresponds to 14.1% of the market, below the threshold of 15% set by the Antitrust Authority.
The five-year alliance between the group and Conad Finiper (which relies on signs hyper and supermarkets Unes and U2) will have a duration of five years from 2015, automatically renewable for a further five years: the goal is to work in non- -Food, in services and in the assortments with particular attention to hypermarkets. The axis between the two Italian groups will focus on the development of logistics with new products, to the sectors with the highest rate of innovation (food, fish, meat) and brand strategies coordinates. But the collaboration will grow mainly in trading on common purchases.
“For Finiper this agreement represents a starting point for strengthening – says Brunelli, president of Finiper -. The partnership with Conad will allow us to compare the respective prerogatives, aiming for excellence. ” The two groups Conad and Finiper says Francesco Pugliese, CEO of Conad, ‘have resources and capabilities to be able to seize the opportunities offered by the crisis by offering convenience and services closer to citizens’ needs. “
Mario Gasbarrino, CEO of Unes, “the agreement with Conad contains guidelines for now, but we’re sure to have made a strategic choice. These two Italian companies, who decide in our country and that are complementary: both operate in hyper, super and in the store but in different geographical areas. ” They can also take advantage of the respective strengths: Conad for the branded product (ie 2.4 billion) and a presence in all the Italian provinces and abroad through the partner of Core; Finiper for the broad field of non-food represented by hypermarkets and retail outlets U2.
Thanks to the alliance, Unes be able to “export the new formula of U2 on the whole national territory,” he adds Gasbarrino. The top manager has pushed the retail chain U2 (there are promotional flyers nor collected points and loyalty cards in exchange for lower prices) of 500 to 888 million in revenues and an EBIT past 2 million to 22 million.
Conad, organized by independent entrepreneurs gathered in the cooperative, in 2013, achieved a turnover of 11.6 billion (up 5.9% on 2012), reaching a market share of 11.4%. The strength of Conad is also in the 8 Cedi, owners of stores and buildings. The Finiper Brunelli last year had a turnover of over € 2.5 billion with a market share of 2.8%. Brunelli in 2010 divorced from Carrefour regaining almost all of the 20% stake in the hands of the French, and in March of 2013 he tried to pass it to the Italian Strategic Fund, but the thing is then smoothed. Today the alliance with Conad.
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