Recent is the news of the agreement between 3 Italy and wind , that will start to bring the first changes in a year. What will this merger? In answer Paul tried Iacopino, director of the Europe Institute of analysis and research Pyramid Research. First, the new company formed shows a strong weight, will be the second operator for revenue that is 6.4 billion combined revenue, in the mobile one with the largest number of customers that is 31 million and the second fixed operator with 2.8 million customers with fixed line.
Given the dual role of the customers, ie mobile and fixed, the analysis of the merger become more interesting. This market in Italy has moved slowly for various reasons including the restrictive regulations, the absence of cable operators, the lack of integration between telecoms and media services, in fact television broadcasts are only satellite pay TV and digital terrestrial. Quest0ultimo sector is very static and resistant to change, thanks to players like Sky, Mediaset and, recently, Netflix , but recently something starts to move
The so-called quadruple play that is broadband Internet, TV, phone and wireless service are not the only recipe for success. It offers only copied fixed-mobile content excluding pay-TV have been successful in many parts of Western Europe and could be replicated in Italy.
Now is certainly expected a change to the reduction in the tariffs, to make more palatable the service, it is estimated a savings of at least 5% for users. The merger also would get a saving of around 200 million euro, which could be used for new technologies Surely Wind and 3 Italy will push to accelerate the expansion of 4G coverage. They set an ambitious goal that is in fact a 90% coverage of the population by 2017, in line with the statements made by Tim and Vodafone.
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