(Reuters) – MILAN, FEBRUARY 14 – With a final budget of 61 718 visitors, 60 % of these professionals, it is closed to the Fieramilano 35 / a Bit – International Tourism Exchange, organized this year with the new formula on all in, full of strong orientation to quality business.
The approximately 2,000 exhibitors – representing all the Italian regions and 100 countries from all over the world – they met in over 40,000 appointments of match-making 1,500 hosted buyers (+ 96% over the previous), of which 83% international from 70 countries and 17% Italian. “The figure of 96% of the increase of the business match – commented Enrico Pazzali, CEO of Fiera Milano – is to regain Bit a leading role in business tourism.
The highlight for culture industry-first Annual Meeting of Tourism, inserted in a dense program of events. Success in the audience of travelers for Destination Sport, the new area dedicated to the most original of active holidays and sports. Bit2016 is scheduled to Fieramilano from Thursday 11 on Saturday, February 13, 2016.
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