Alfa back on the engines of the Giulia – BBC

LAUNCH ON 24 JUNE TO ARESE

Milan , June 21, 2015 – 13:38

     
     
 

L'Alfa Giulia sixties

Sergio Marchionne has repeated endlessly, in these years “Alfa Romeo is not for sale.” The plan, presented in 2014, which aims to bring global sales of Fiat Chrysler (Fca) to 7 million in 2018, was based mainly on the strengthening of the Jeep brand and the relaunch from scratch, of Alfa Romeo, the two brands by vocation more international. It’s time, strongly backed by the managing director of Fca: Wednesday, June 24, 105th year of the birth of Alfa, will be presented the “Project 952″, ie the Giulia, strategic for the conquest of North America, the car He carries on his shoulders the consolidation of the group’s future. If the 500X and the Jeep Renegade, built together in Melfi, allowed to seal the link between Fiat and Chrysler, the Giulia wants to compete with the Audi A4, the BMW 3 series and the Mercedes C Class.

This model is the origin of the full range , surely there will be a crossover / SUV (rear-wheel drive or full), and a coupe, thanks to its platform – named Giorgio – modular (you can stretch and enlarge), also a large flagship. This program helped 700 people: a team that has worked in sheds in Modena. Development of Giulia (a little under 4.70 meters) contributed all sectors of Fca; the Centro Stile of the group has designed its forms. The new Alfa will use cutting-edge engines (engines with 500 horsepower Ferrari of origin). It will be a very important moment for the history of the brand Alfa, punctuated by the new Alfa Romeo logo. BMW, in its official blog, published a post on the Giulia, described as “the only sedan segment D that may make people think twice before buying a new BMW.” Because the Alfa Romeo was so courted by many competitors (in the past also Ford wanted to buy but the lawyer Gianni Agnelli was inserted in the deal to remain the Alfa in Italy, so, in 1986, the house came in the door ‘ orbit of Fiat), in particular by the Volkswagen group, with Ferdinand Piech at the forefront? It has a coat of arms that the DM has a lot of grip. In Alfa Romeo they have formed characters like Enzo Ferrari, Pinin Farina, Elio Zagato and Nuccio Bertone. There are clubs everywhere alfisti, who meet periodically; America still remember the hundreds of Alfa Romeo who invaded Laguna Seca in 1985; in the US the brand image is still considerable; There are fans who, under the auspices of the Club of the door, financing directly, run every year, with the Giulietta, in Silverstone, England, challenging track other sporting houses. The Targa Florio participate historical models to commemorate the first car, entered the race in 1911, the 24hp, designed by Giuseppe Merosi.

In the history of Alfa There is another element that seems to resonate with the industrial path of Fca today. The Alfa (Anonima Lombarda Fabbrica Automobili), saved from debt in 1915 by Nicola Romeo (hence originated the double name), it was handed over to the Italian state that invested in the plant in Pomigliano d’Arco to build the Alfasud. The Giulia and other models that will follow (seven are planned and already engineered, planned over the next three years) will be produced, in part, still in southern Italy, in the Cassino factory, completely restored according to the most modern standards, where all fall workers, including those laid off, as soon as a regime of the production Giulia. Pomigliano, became the site where you assemble the Panda, has been the focus of the review of labor relations between Fiat and the unions; They have saved thousands of jobs and was awarded, in 2013, the Gold Medal of the World Class Manufacturing. It is also working to expand the sales network, with professionals to be trained, globally, in the spirit and culture of Alfa.

June 21, 2015 | 13:38

© ALL RIGHTS RESERVED