The craft beer made in Italy wins across the border areas – Il Sole 24 Ore

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This article was published on February 20, 2016 at 16:41.
the last change is the 20 February 2016 at 16:42.

I am a thousand microbreweries in Italy and are growing at double digits every year for their ability to combine young consumer, secular traditions and opportunities autoimprenditoria. A microcosm largely unregulated staged from today until February 23 at the Rimini Fair, for the second edition of “Beer Attraction”, the only event in Italy dedicated to the whole supply chain of craft beer, from raw materials to the facilities of the brewpub . On display in the Romagna fairgrounds 347 companies, directly and represented, of which 35% from more than 20 countries, in the front row the United Kingdom, Germany, Belgium and the United States.
Organized by Rimini Fiera in collaboration with Unionbirrai and with the sponsorship of Italgrob Beer Attraction it becomes also an opportunity to take stock of market prospects and regulatory gaps for this made in Italy artisan made from malt, hops and yeast. Today microbreweries (45% of the invoice less than 100 thousand euro and 40% have no employees) and large industrial plants are treated the same way, “both for the taxation levels for both the complexity of the requirements, while almost all of Europe, and in particular, the direct competitors of Italy as Belgium and Germany, promotes and supports small producers, in line with EU directives, “underline Cna Food and Unionbirrai. The still wet ink signature to the Chamber of Deputies on “connected agriculture” that gives for the first time a definition of craft beer, however, is already a first step: it is craft beer “produced by small independent breweries and not subjected, during production, by pasteurisation and microfiltration processes and whose annual production does not exceed 200 thousand hectoliters. ” The increase in excise taxes in 2015 has blocked or even contract turnover of more than half of the manufacturers. “And if we look at the past 12 years more than doubled excise and VAT has increased 20-22%,” is the complaint of small producers.
This is not preventing the most dynamic breweries to grow, especially abroad, where the food & amp; Italian drinks always very welcome and enjoys where beer consumption is exponential with respect to our country: 30 liters consumption per capita per year in Italy (where AssoBirra estimated that 7 out of 10 Italians love blondes and red) compared to 105 liters in Germany, the 86 liters to 82 liters in Ireland or Spain. Although the craft beer still represents just 3% of total consumption (one anyway since tripled in three years), the focus on quality and traditional nature are exploding. “Exports of Italian craft beers have grown by over 20% in the first half of 2015 and approximately 50% is directed in the United Kingdom,” they know Webeers, the start-up of craft beers. The first e-commerce portal, which has just entered the 40% stake the incubator Digital Magics quoted on AIM, which aims to replicate the best Italian craft beers the model already tested for wine: www.webeers. com is both an international trade showcase that delivery in 48 hours hundreds of different beers is a community where food culture of craft quality beer made in Italy.
the goal of RiminiFiera is arriving in time to replicate for beer (Beer Attraction is the second edition) built with extraordinary success Sigep (the 37th salon was closed last January with over 200 thousand presences), focusing on “sectors of made in Italy with creative and dynamic international growth horizons still untapped “, says the president of the Romagna district, Lorenzo Cagnoni.

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