Wednesday, August 17, 2016

The bet Ryanair to dislodge competitors and dribble the Brexit – The Republic

Rome – One billion dollars of investment, these days, is always welcome. He knows something the minister Graziano Delrio that had pushed on the accelerator in recent months and promised to cut the new city tax on airport tickets. A heavy tax that had sent him into a rage the undisputed master of Ryanair Michal O’Leary. Who, with an air of traditional Irish, and therefore a bit ‘in the Mediterranean hot reactions, in response had neatly cut two routes, Alghero and Pescara.

With that fee of 2.5 Euros per person, the cost the low cost carrier that often sells tickets less than 10 euro, were taken off. From there the situation – also politically and the company’s weight in Italy – was mounted dramatically. Delrio has patiently re-established relations with O’Leary (and other companies, of course, but especially with the Irish in first place in Italy for passengers), promising a return to the status quo in the rates between September and ensuring, at the same time, the openings on the rules regulating regional airports.

and so it was: today O’Leary shows a strong and compelling investment plan. Ten stable aircraft in Italy are just under 10% of all Alitalia aircraft. A step that will lead to recruitment directly to over 200 drivers (40) and 160 flight attendants, all based in Italy. Not only: O’Leary cashing well as a softer line on the smaller airports in Italy that competition on the links, will have almost the same prerogatives of the hubs of Rome and Milan. In total there are 44 new routes, 21 in Rome and Milan and 23 in the other regional airports, which will bring up a tariff war with easyJet and Alitalia to levels never seen before. A good deal for the passengers, much less for the sustainability of Alitalia’s accounts and especially easyJet: Company based in London, and the third player in Italy that has yet to choose which way to go in case of Brexit.

the government-Ryanair joint move part by the desire to attract new investment and will lead to the assumption of other indirect 2,300 people in Italian airports, seen that with the increase of passengers envisaged by the low cost carrier (3 million in 2017, + 10% 2016) throughout the supply chain of the sector will be obliged to increase the traffic to take about 750 people per million passengers. Ryanair will be an anti-Brexit bet that will bring the company to exceed the threshold of 35 million passengers a year, outpacing the number of Alitalia over 10 million people, one slap in the house of the former national flag carrier, despite the Arab care of Etihad struggling to impose itself because of the too high costs.

O’Leary, from great champions of the aviation industry, has already sniffed in what direction it is repositioning the market: terrorism and the shock of the coup failed turkish are shifting the axis of tourism from North Africa, near east and Turkey to the European countries of the Mediterranean, all of Spain, Portugal (which grow more than us in terms of airline tickets) and Italy. That’s why Ryanair bet right on a 2017 expansion to Italy and play us a nice chip from one billion dollars.

Topics:
Ryanair
Easyjet
Alitalia
Etihad
brexit
Alghero
pescara
Rome
milano
Starring:
Michael O’Leary
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