A House Italy to Rio de Janeiro will be strictly tricolor even the menu. The athletes who will participate in the Rio 2016 Olympics will be in fact served only Italian excellences. It is the result of an agreement signed by the presidents of Coldiretti Roberto Moncalvo, and CONI, Giovanni Malago. An operation that is also aimed at countering the serious dell’agropirateria phenomenon that cost Italy more than 60 billion of lost revenue for farmers compared with a value (raising) in exports but is worth half of the business carried out with “false”. In the race, then there will also be a symbol chains of our country.
In Brazil unearthed fake typical products. A task force of Coldiretti has found Pomarola, Parmesao and salami milano type made in Brazil. In supermarkets and Brazilian restaurants in fact triumph fake products. A deception for consumers and a serious economic damage to farmers. “With the project” Riomangioitaliano “you point – said Moncalvo -” to raise awareness of the distinctive features of the national food production that allowed Italy to win over the international leadership for safety, health, quality and corporate sustainability. “
In the first row oil, tomatoes and grana padano. Coldiretti and cones lead to Rio four big food chains of the best made in Italy: the extra virgin olive oil of the olive growers of Unaprol, past Pomì farmers of Casalasco Consorzio Grana Padano and the productions of the largest reclamation Ferraresi Italian farm.
Malagò stressed that the food made in Italy will also be part of the four major sporting events taking place in Rome. The goal is to enhance the Italian brand made of sports, natural beauty, art, fashion and food. A philosophy that is the basis of the application of Rome in the next Olympics. CONI president has announced that it will meet the new mayor of Virginia Ray Capital “will not be today or tomorrow – he said – but it will be there and will speak with serenity. We sell is 100 years Olympic history, “and now you can add an added value more, the agribusiness identity, through an agreement with Coldiretti, according Malagò, could tip the scales a little bit more on the side of choice in favor of Rome.
© All rights reserved
No comments:
Post a Comment