Until a few years ago, sales of Yahoo! would be entered with superiority of the most important steps ever in tech field. Today, however, the company based in Sunnyvale (California), switches to Verizon for a figure that remains below 5 billion dollars (4.8 to be precise). A quarter of what he spent on Facebook to buy WhatsApp, and less than a fifth of what Microsoft has paid to move to LinkedIn home. Examples that reshape the new balance of the web, changing the actors and dynamics.
In 2000, when WhatsApp and LinkedIn were not even an idea, and Mark Zuckerberg was just 16 years old, Yahoo! lived his days of glory. Worth 125 billion and was probably the real web titan. Supremacy over the years, because of wrong choices and coincidences, has been crumbling. While Google grew with surprising speed, Yahoo! lost pieces and market.
Why Verizon will buy Yahoo! and why could soon touch to Twitter
Yet in 2008, when the signals were already distinctly discouraging, from Sunnyvale rispedirono to the sender a mega offer from 44.6 billion Microsoft signed dollars: “the board believes that Microsoft’s proposal – said the then-CEO Jerry Yang and his – substantially undervalues Yahoo.” The desire to sell there as well, but at much higher figures: of billions there took at least 56, is written in the chronicles of those days.
The years of Mayer
The rest is recent history. A history of bad investments and raises proved flop. The distance from the app market weighs heavily. On July 16 of 2012 comes a new CEO is Marissa Mayer, young prodigy torn to the sound of dollars to Google. What many have dubbed “the care Mayer” is a road made of cuts and investments. One of the first tasks of the young CEO is the acquisition of Tumblr 1.1 billion. A move that brings a little ‘optimism. Tumblr is a good company, growing. But the effect is not as hoped. And the enthusiasm lasts the time of a toast.
With the acquisition by Verizon, the story of Mayer Yahoo! is a dying breed. According to the New York Times, the CEO may receive a severance pay of about $ 57 million, while shareholders of Yahoo! – completed the operation – will remain the valuable shares in the Chinese e-commerce giant Alibaba and Yahoo Japan. A hoard of $ 40 billion.
Hands of Verizon Yahoo !, 5 billion for web
Why Verizon buys Yahoo! That
Verizon has the flavor of an operation intelligent. Surely time will tell if the investment is right or not. But for the giant of TLC, this acquisition is part of an interesting strategy. A plan began last year with the acquisition of AOL for $ 4.4 billion. Today we add Yahoo !, which nevertheless maintains interesting Internet service and good numbers in terms of users: the e-mail service (which in 2009 was the most used in the world), the search engine and news section are more than a billion of users around the world.
For Verizon, in short, this acquisition is an important step in the challenge to the duopoly Google-Facebook in terms of advertising and digital content. Now there will be time to plan, given that the acquisition will be completed by the end of 2017.
Meanwhile, uncertainty reigns on the future of the brand. According to the Wall Street Journal and the name of the search engine brand will be maintained. Other sources, however, claim that Yahoo! will disappear forever. It would be the disappearance of a giant in a matter of years. Because in the world of the Internet, for that matter, everything runs tremendously fast.
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