The movements of the Tokyo Stock Exchange suffered several shocks in recent days, the expectation of monetary stimulus to the economy particularly significant, and even the formation and then the bursting of the “bubble” has arisen on the title after Nintendo the launch of “Pokémon Go.”
in summary, today the Tokyo Stock Exchange’s deal on the rise, in the wake of the announcement of the plan of government stimulate the economy, amounting to 240 billion euro, exceeding expectations: the Nikkei index recorded a 1.72% increase in gain of 280 points to 16.664.82 share. The foreign exchange market in the meantime the yen stabilizes at an altitude of 105.50 at the exchange rate with the dollar, pending the decision of the Bank of Japan, scheduled for Friday.
However, the fall yesterday ( -1.4%) was almost totally determined by Nintendo title.
the house of video games announced that sales will not bring big gains in profits. Able to monetize the resounding success of augmented reality game is clearly not easy.
On the share prices also burdened the strengthening of the yen after the decline registered yesterday against a strong dollar ahead of the meeting of the Federal Reserve tomorrow and in a context of improved macroeconomic conditions.
After an initial boom given by the arrival of GO Pokémon, Nintendo shares have suffered a very strong backlash very fast losing 18% of their value on the world market.
the enormous success of the app Niantic was able to double up in a very short time the stock market value of the title of the Kyoto company (more than 17 billion additional capitalization), a value which, however, could not resist the strong blow given by the latest Nintendo statements specified in a note that the financial impact of the game on the company’s accounts will be limited and will not involve any increase of the estimates results of the current year.
to further worsen the expectations of potential buyers was the second announcement, where the “Big N” has specified that sales to the accessory Pokémon GO Plus were already included in the budget estimate.
All this has turned into a fall of 17.7% of the share value, which led to the closing of the sale of the stock in anticipation of fluctuations even more violent and potentially harmful to the economy.
the Bloomberg analysts are already talking about “Pokémon Gone” , highlighting how much acclaimed success is a miserable drop in the bucket of problems breast Nintendo.
Jay Defibaugh in recent days, an analyst of the title on behalf of CLSA , explained that the title Nintendo (jumped 100% on the heels of the success of Pokémon Go and then dropped just 18%) could halve the value over the next 12 months.
Defibaugh warned that Nintendo received “surprisingly little direct profit” from Pokémon Go, reiterating the sell rating and a target price of 13,000 yen in the next 12 months, 44% less than the current prices.
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