FCA increases the price lists from August. It’s the end of the “price war”? – The print

“As of August 1, the price lists FCA (brand Fiat , launches , Abarth , Alfa Romeo and Jeep ) will be subject of a rising prices “reads a meager press release issued yesterday by the Fiat-Chrysler group. In an unexpected move, in short, FCA recommends potential buyers to hurry to conclude contracts by the end of the month, giving boost the sales of July .

“We felt it was the correct alert consumers that the increases are imminent so that those who want to seize the opportunities offered by the strong July sales campaigns could do before going on vacation , “said Gianluca Italy , responsible for FCA Italy. “As for the increases in list, to be clear with the Italian also on this aspect, it is clear that We are not talking about irrelevant increases .” The manager did not want, however, specify how many percentage points will grow to official prices, or comment on the possibility of new discount campaigns.

The initiative surprising after so many months of “ super scrapping “, and offers a lot of pressures, such as Panda 8,250 euro or the point at 9,700 (in case commuting or scrapped). It seems to put an end to the famous “ price war ” that gave impetus to the market, but also triggered a battle to the euro of which they have benefited consumers, but not the sellers. From next month, the price increase will restore Oxygen dealers which in recent months have been working very, sacrificed margins. “We are taking a clear direction , we to sell in a more healthy . Although we are the first group in Italy (in the first half, with a 29.2% share, ed) the market we do not just us. We are curious to see how competitors will react , “said Italian to LaStampa.it.

“In the first half, thanks to our trade policies, we have improved our performance so disruptive, especially with the , increasing our share of market of 3-4 percentage points, “said Gianluca Italy. “But now we expect in the second half The Italian market will not grow as in the first (+ 19.4% compared to January-June 2015, ed): The year will close with about 1,780,000 registrations “, thus rising by” only “13% over 2015. in this context, explains Italy, not worth it to push too hard on the accelerator. “Now we also have a more complete range (with the new type, Giulia, 124 Spider and MiTo and Giulietta restyling, ed) that allows us to be less aggressive on .”

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