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This article was published March 27, 2016 at 9:52.
the last change is the March 27, 2016 at 11:13.
at Easter Italian families do not renounce the pleasures of the table at home (where, according to Coldiretti You will sit for 83% of compatriots) or a lunch at the restaurant with lamb and dove.
According to the operators, the eve of Easter families stormed supermarkets and traditional stores to prepare for Sunday lunch without giving up the typical products, the dove and egg Chocolate; for those who celebrate Easter at the restaurant it is estimated a slight decline in attendance (-1.1%), which instead will rise on Easter Monday (+ 1.5%). Increasing reservations of those who can afford a vacation in Italy (+ 7%).
According to estimates by the CIA-Italian Farmers, spending on food slightly exceed the one billion euro, in line with that of 2015. In bending the typical sweets (-3%), but above all ‘ lamb (-10%). Also according to the CIA, more than 8 out of 10 Italians (ie approximately 49 million) will spend the holidays in the home with family and friends. With a budget and another to regional dishes. The result is that, for Sunday lunch, the Italian families will retain almost unchanged on the 2015 budget in two out of three cases, with food expenditure of just over one billion euro.
“Sales were bright enough considering that between anti-Eve and Easter Eve is realized 70% of the revenues of the week – observes Giancarlo Paola, for the commercial chain-Gmf Unicomm – In cart are over products for Easter lunch but also doves, Easter eggs and the typical products of the Italian Center: cake with cheese and capocollo “. Paola noted great interest for Easter eggs: “We struggled to find a restocking. But I stress the confusion generated by the competitors with aggressive price cuts to already two eggs weeks before Easter. ”
Alberto Balocco, to homonymous confectionery firm, noted that “sales of eggs and doves have maintained a good level considering that this mild climate does not favor the baked goods but it was not so hot to impair the chocolate consumption. ” 13 March signaled the Nielsen sales data for d baked goods, in value, in line with the year before and, in volume, down 3.8%. For eggs + 15% in both value and volume.
John Agostoni, Icam commercial director, focuses on the overflowing offer of Easter eggs “we have not seen for many years, for variety and abundance.” This has not stopped some brands to sell the chocolate at about 60 euro per kg. “The egg is not like a tablet – explains Agostoni -. The final price may weigh the royalty of the copyright holder and the cost of the surprise. Of course, then you have to pay attention to the quality of chocolate. ”
The sweet Industry Association shows confident in the stability of the traditional dove market, as indeed has been demonstrated in the crisis period of the 2012/2015 consumption, an increase in volume of 4, 1% and value by 9.4%. Also trust in the estate of eggs, always in the period 2012-2015, they have increased in value by 2%, for a total in 2015 of 250.5 million euro.
In the Easter homemade menus are protagonists, as always, the traditional dishes: from vanilla-omelet, from the cake pasqualina lamb. A decrease of meat consumption: for some years Italians eat more fruits and vegetables and less red meat, but without that white meat has undergone significant growth. Also it increased the number of vegetarians to 4.2 million. Why the lamb, while remaining a classic dish of the table laid for Easter, it is estimated a decline in demand of around 10%. For a family of three, only now they will consume 26 thousand tons, burning in a day 40% of the total annual consumption of sheep meat.
As for eating out, from the survey of public exercises Federation (Fipe) show that this year the restaurants in Easter activities will be 90.2% of the total compared to 92% last year . For 25% of restaurateurs customers to serve for Easter dinner will be lower than last year, however, not missing a 8% which, in contrast, claims to be more optimistic. The overall outcome was a number of customers totaled 3.5 million, down 1.1% compared to 2015, with a total planned expenditure of 164 million euro.
Positive estimates for Easter Monday: eight out of ten restaurants will be open (82.4%), a slight increase compared to 2015. The total budget is 2.8 million customers an increase of 1.5% on 2015, and a fill rate of 66% local. The restaurant will be destination especially for tourists, both Italian (47.1%) and foreign (14.9%), while the percentage of residents is 38.2%, for the greater propensity to trip out. For offering the all inclusive menus will cover a restaurant on four at an average price of 37 euro (+ 1.4%) at a cost expected 104 million euro.
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