Mondadori-RCS Books: the “sacrifices” by Marina and the Antitrust Authority that created another giant – Intelligonews

Mondadori-RCS Books: the “sacrifices” by Marina and the Antitrust Authority that created another giant

Antitrust gives the green light to ‘purchase of Rcs books by Mondadori, however, that Mondadori give in and Marsilio Bompiani. a revolution of sorts in the book world, but that Marina Berlusconi calls “is a beautiful and important day for Mondadori.”

the antitrust taxation at Mondadori was not accepted unreservedly , however, the president Marina Berlusconi in celebrating the success of the publishing house of Segrate did not miss a note controversy: “heavy sacrifices, imposed by an application highly questionable and far-sighted national and European regulations in turn schematic and outdated.”

the statement is included in a broader statement Marina Berlusconi which presents the operation to the press : “the green light Antitrust represents the critical step for the definitive acquisition of RCS Libri. Overcome a difficult phase, Mondadori, of which my family is the editor for more than 25 years to grow back and does so by investing in a precious commodity like books. There are many good reasons to be proud of a result so important, whose merit is above all of those who dedicate themselves daily to this great company commitment and professionalism. “

We would like to emphasize the protection of Mondadori and Rizzoli which over the years have shaped the cultural history of our country, to 360 degrees protagonists of Italian cultural traditions, combining the forces of these two historical reality and above all Italian (avoiding the risk of foreign influences into the company ) it will increase the quality and sufficient investment needed to spread and revive the practice of reading and indirectly by strengthening the competitiveness against foreign competitors.

Then do not lose the opportunity to do reference to another recent editorial operation to his controversial opinion , the reference is to the recent merger of Itedi and Editoriale L’Espresso (without quote them directly), Marina Berlusconi stressed that it was waiting “to see what will the Authority’s deliberations over another operation relating to some major newspapers, that yes with impacts far from negligible, and not only with regard to free competition. “

Closes the ‘speech by stressing that : “renunciations that we had to accept in no way affect the importance and strategic value of the acquisition, as regards both books is the so-called trade school. The reasons that we made and make us deeply proud of this step remain intact. As well as our determination to fully respect the commitment it brings to the market, to the publishers, but first to the books and to those of us who love them. “

In facts, however, the subject newborn will ensure a colossus from 600 million euro turnover, with a market share of nearly 40%, but from the sale of a few marks and compliance with certain “behavioral constraints” halfway between ethics and finance, which would seem not pose a threat to competition. the solidity of Mondadori magazines (trident-Panorama Modern Woman-Grace) is put in serious danger of “digital revolution”, suddenly making it necessary to strengthen the books division. the books division still will compete with online sales channels (such as Amazon), and with the virtual publishing of e-books (in a couple of years have doubled their market share and exceeded two million readers).

Therefore the Mondadori’s strategy is to attack that remains the best defense, the challenge is to keep the d most authoritative pens and successful regardless of what they write because now the real business is not in the hands publisher but in the hands of those who make marketing within the publishing world, and then you bet on the notoriety and penetration ability of those who put the name on publications in their hands the ball game, stifling the lines permanently publishing.

However, the antitrust arbitrate does or does not do, the operation RCS and Mondadori books created another giant, which is not exactly the clear image of pluralism.