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This article was published April 8, 2016 at 20:00.
the last change is the April 8, 2016 at 20:02.
the one with Vivendi is “an agreement of which we are very pleased, that looks to the future development of industrial nature, resting all, rather it “cements” on a joint exchange of shares: 3.5% of Vivendi shares in Mediaset and 3.5% of Mediaset shares to Vivendi. ” So the CEO and vice chairman of Mediaset, Pier Silvio Berlusconi, at the end of the board of Cologno Monzese society. “This thing is very important because it represents the spirit of sharing future plans of Mediaset and Vivendi. We marry to work together and to create value. ”
Net to the Mediaset on the prospects of the commitment of the family. “If you ask me whether this is the first step in the disengagement of the family Berlusconi in the media sector, the answer is absolutely not, and I say this with absolute conviction. The intention is to invest and push, the proof are investments in radio, books and Banzai. It is a first step towards European opening. ”
Over the projection horizon of the agreement with Vivendi ad response and vice president of Mediaset was “forever”, who stressed that “today there is an absolute agreement, then that agreement will have to be verified with activity. The intention is to work together to create value and opportunities in the media world. ” The entrepreneur also mentioned that with this agreement, “today Mediaset becomes a shareholder and the second largest shareholder of the private media companies by market capitalization in Europe.” For now “is not expected” a Pier Silvio Berlusconi input on the board of the French giant.
Finally, a look at the market. “We begin to have some good signals for the advertising ‘commented yet to the vice president of Mediaset and the collection of the group, adding that the estimate for the first quarter increased by 3% and” almost double for the month of April”.
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