In Florence there is the highest gain: every owner is able to gather enough, a year, 6,300 Euros by renting a room or an apartment on Airbnb. In Rome hosts, who are 9,900 stop at 5,500 euro average annual gain in Milan and 2,700 euro. The Italian media, however, is of EUR 2,300 with 83,300 host who last year welcomed guests in their apartments. They are the Airbnb numbers, the home sharing the platform with which anyone in possession of a room to rent, can become host and network, on the site, its bid. In the last 12 months were 3.6 million travelers who have used the site for their vacations or business in Italy for a total economic impact of € 3.4 billion. A turnover involving especially large city: Florence, Rome and Milan, but also on all the rest of Italy. Most centrally and in the South, although in Puglia the service is widely used with 73% of the ads that relate to entire houses and 26% private rooms. In 2015, for example, 364,000 visitors have used Airbnb to stay in Florence, while 40,000 Florentines chose the sharing home for traveling abroad. Arriving in the city so choose Airbnb to stay in typical houses of the area and there is still, on average 3.2 nights. According to a report sociometric, 3700 Florence hosts have welcomed guests in their homes, obtaining 38 million euro, while the guests have spent 169 million at local businesses. In Rome there are more hosts in Florence, but they earn less on average. Incoming travelers were 758,000 3.7 average night as residence time. Estimated spending at local businesses was 400 million euro and 93 million euro are the total earnings of those who have welcomed tourists in homes. Numbers a bit ‘lower in Milan where the peercepito income from local households is 48 million euro while 229 million estimate of the expenditure of guests. But what is the typical guest profile Airbnb? The 87% of people chose to use the site to “live like the locals” while in 92% of cases the trips are made by groups of up to 4 people. The guests come mostly from European countries, but also for 18% from the North Americas. In almost most cases, travelers and choose Airbnb does for entertainment and tourism.
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