An overall economic impact of 3.4 billion euro, 3.6 million travelers in the year 2015 and an energy saving of consumption of 51.5 million of houses. Customers come mainly from Europe, but the United States is in second place. Here are the Airbnb data in Italy according to the California-sharing platform houses and rooms exploded in recent years around the world. The figures are contained in the report “sharing factor: the economic impact of Airbnb in Italy” presented Wednesday, May 11 in Rome by the same Airbnb. Seventeen pages of graphs and maps that summarize the presence of the company founded in August 2008 in San Francisco (by Joe Gebbia, Brian Chesky, Nathan Blecharzyk) and that today is present in more than 34,000 cities scattered in 191 countries and used by more than 60 million people.
The Italian numbers
According to the report just published, in 2015 were around 3.6 million people who stayed through Airbnb. On average they stayed for 3.6 nights ( “against three of the traditional hotel,” explains the company). All were welcomed by 83,300 ‘host’ who opened the doors of the house (and room) for about 26 nights a year, coming to earn 2,300 euro. Last year, the platform has seen ads for 73% of the cases relating to the whole house / apartment, for the 26% to the private room and 1% to the shared room. Most of the reservations, to look at the map of Italy, was registered in Lombardy, Lazio and Tuscany, with over half a million visitors each.
The profile of guests and hosts
Meta, above all, a holiday or leisure (92%), there are people who choose to stay through Airbnb for business (4%) and visits to friends or family (3%). Usually it comes to booking on groups of people (the average is 2.6 guests). Almost seven out of ten are from Europe (17% from Italy, 14% from France, 7% from the UK), but almost two out of ten come from North America. Followed by Asia (6%), Australia (4%), South America (3%) and Africa (1%). But who are those who have offered their own space? Have, on average, 43 years (but the 31% is over 50), it is mostly women (53%) and in 73% of cases they live in a household. 87% of cases these are people who have entered one or two ads and almost half have an income equal to or less than the Italian average family of 22,200 euro per year.
The weight of the local economy and environment
According to the document, the Airbnb platform has not only had a positive economic impact on Italy of 3.4 billion euro, but has allowed to support 98,400 jobs. Specifically, it calculates the dossier, 2.13 billion euro was spent by guests in the local business, of which 738 million in restaurants and bars. If energy saving was equivalent to the average consumption of 51.1 million homes, the water consumption amounts to approximately 800 Olympic swimming pools. While the reduction in waste is around 7,300 tons and the emission of greenhouse gases amounting to 147.4 million by car.
The focus on cities
The analysis also focuses on the major Italian cities protagonists on the platform. In Florence, for example, in 2015 they have stayed 364 thousand people, for about 3.2 nights each. Hosts who welcomed were 3,700 and on average earned 6,300 Euros per year. More guests – many more – in Rome, but lower earnings for the hosts. In the capital stayed through the sharing home for 758,000, being on average 3.7 nights but the 9900 hosts have received an average of 5,500 Euros. Since it lowers more in Milan ( below in the photo frame, a pair of South Africans with their host in Milan, during the Salone del Mobile ) where 456,000 guests brought into the pockets 9,600 hosts about 2,700 euro. About Milan: the Expo has been a driving factor, as 339,000 people – or a little less than three quarters of the year – stayed in the 11,200 properties in the city during the World’s Fair, which lasted six months. The drivers were especially the last two months of the event, September and October. In the same reference period – from May to October – the year before the weight on the total was 58%.
The unknown local government
If in Italy between the cities of Rome, Florence and Milan there are agreements or arrangements with Airbnb, and if in Europe is “jurisprudence” signed with the municipality of Paris, Berlin is to threaten the progression from the home sharing platform records. Since May 1, in fact, came into force the law prohibiting the rent of your apartment or room – in the absence of a special license – on sites like Airbnb and similar ( by touching the blue icon, an article Luca Zanini from Corriere.it). The fine, for those who transgress, is salty (100,000 euro) and according to the British daily The Independent to April the availability of Berlin apartments fell by 40%: many hosts are deleted so as not to run into checks and fines. Data that, according to some European newspapers, mark the beginning of the end of Airbnb if other cities should follow the model of the German capital. Unless it is not a referendum, as has been done in San Francisco, to declare the victory of the social sharing of the houses.
11 May 2016
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