President Sergio Mattarella and Minister Maurizio Martina inaugurated at VeronaFiere, the exhibition Vinitaly, a showcase with the best of national wine production. For this edition number 50, tomorrow the stands will also Chairman of the Board, Matteo Renzi who will welcome Jack Ma, owner of Alibaba Group, China’s largest e-commerce site. Presences that testify to the importance of the event, which has grown hand in hand with the production and the quality of Italian wine in the last 50 years. This year, exhibitors will be 4,100 exhibitors, with 55 thousand
operators from 141 countries and about a thousand buyers from 30 countries.
“The question of Italy becomes stronger in the world – said the President of the Republic, Mattarella -. For this we are not afraid of competition from new producers and emerging countries. and ‘lawful, however, ask ourselves a more ambitious goal than to maintain or share a numerical supremacy. in the general interest, the goal must be to increase, along with the quality of our standards, those of the entire market. “
” we have a sector that is worth over 14 billion euro – has instead said Minister Martina – in 2015 we reached 5.4 billion Euros of exports and returned to be the first in the world for production quantities. Now we have to win the challenge also in terms of the value of production and exports. we can do it. Just we think we have halved the gap in the last 10 years from France and the United States today we sell the most. The government there – said Martina -. We support our companies to strengthen their market presence with concrete measures and an internationalization plan. “
The 50-year Vinitaly and Wine Italian industrial history have been meticulously retraced by Coldiretti , starting with the first Italian wine doc recognized in 1966 to historic mapping of the grapevine genome announced in 2007. in reality, however, change the Italian wine were also the Italian sommelier association’s birth and the arrival of qr code on the label to ensure traceability from the vine to the glass through the smartphone.
the numbers of Coldiretti – in 50 years the amount of Made in Italy wine sold abroad increased by almost eight times ( + 687%) with the result that in the world today an exported bottle of 5 is made in Italy; and yet – Coldiretti – the production of wine in Italy has fallen since 1966 by 30 percent, from 68, 2 million hectoliters to 47.4 million hectoliters recorded in 2015. a reverse path – says Coldiretti – has characterized the other hand, the consumption of Italian wine that within 50 years have been reduced to one third. From 111 liters that every Italian drank on average in ’66 it’s down to the current 37 liters representing a record low ever.
The first wine Doc, a Vernaccia – Less quantity over quality thanks to the work of 35,000 sommeliers, professional born in 1965, but legally recognized since 1973. the birth and development of the figure of the sommelier has supported a quality revolution whose perhaps most obvious aspect is the arrival of “Doc” wines. The rules laid down by Presidential Decree 930 of 1963, the first recognition came on May 6, 1966: to obtain the designation of origin was the Vernaccia di San Gimignano Doc. By Law 164 of 1992 were then established the typical geographical indication (IGT). Since August 4, 2008 – still reports Coldiretti – came the opportunity to market the wines with denomination of origin in the bag-in-box format, the appropriate containers in cardboard and polyethylene equipped with a tap that allow you to tap wine without let air , guaranteeing conservation. The incidence of Doc on the overall Italian production has increased in 50 years – says the Coldiretti – by just 2% to 32% today.
The ” genome reading – Another momentous step for the research on wine, riconrda Coldiretti, was the publication of the article in Nature on 26 August 2007 announced the decoding of the vine genome taking as a model plant pinot noir, one of the most important cultivars worldwide thanks to a group of researchers of the Institute of agrarian San Michele led by Riccardo Velasco, coordinator of the Department of genetics and molecular biology, with the collaboration of the American company Myriad genetics inc.
the ability the Italian wine industry innovation, underlines Coldiretti, is evident from the fact that with 72,300 hectares of land cultivated for 10,000 companies and 1,300 Cellars in Italy is 22% of the world’s vineyards organically grown. In time the novelties have also concerned the plugs with the use for the first time of the first glass stoppers in place of those of cork, but arrived the sparkling wine made in Italy with gold dust, what did grow in the sea and the bottle of sparkling wine with a flat bottom to increase the area that yeasts have at their disposal in order to fulfill their job better.
stronger than grade – the past 50 years have been also evident effects of climate change: the Italian wine rose by more than one degree and the presence of vines has shifted to previously unthinkable altitudes up to almost 1,200 meters high as in the municipality of Morgex and La Salle, in Val d ‘ Aosta, where from the highest vineyards in Europe will produce the grapes for Blanc de Morgex et de La Salle dop.
from wine to beauty – Chapter in, concludes Coldiretti , deserves another production rib: the emergence and spread of the practices of the “wine beauty”, started with the bathroom in the wine, but which today include products such as aftershave Amarone, the face cream to the vine sap, the scrub the pruning waste, the firming grape gel, cream sparkling wine, shampoo to rosé or lip stick with extracts of grape leaves.
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