The Vittorio Merloni death closes a cycle symbolically: the cycle of “capitalism in the middle”, that coming out from anonymity of the small enterprise has contributed, among the seventies and eighties, to increase and diversify the Italian industrial structure by adding the anchor of medium-sized manufacturing enterprises, family owned industry to state with Iri matrix and major private groups in the industrial triangle Milan-Turin-Genoa. Merloni has helped develop the industrial activity of Father Aristide, a founder of the Italian capitalism. According to a rationality guaranteed since 1975 also by precise determination of functional perimeters and other proprietary rights with respect to the brothers Francesco and Antonio, he dedicated himself to household appliances. Da Fabriano, in the Marche, thanks to this specialization the Merloni, this is the name that, he did well embodied the Italian development organization and services, incremental innovation and ability to impact on consumption and the Italian tastes.
A model that, meanwhile, also emerged from the analytical point of view in the writings of Giorgio Fua, which not coincidentally was teaching in Ancona, the capital of that region so far removed from classical trajectories of Italian growth and, that time, so central. The recognition of the centrality of the idea and the industry practice was even more striking when, in 1980, Vittorio Merloni was appointed president of Confindustria. representation had also thus realized, and had bestowed its recognition, to an entrepreneur who had not only helped to grow the company founded by his father, but he was also able to bring it to the center of the games and balances, the power and responsibility in the new Italy of that time.
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