Saturday, June 18, 2016

Merloni, the smallest of the great entrepreneurs – Il Sole 24 Ore

“The smallest of the big entrepreneurs”: thus it was called Vittorio Merloni, in May 1980 when he assumed the presidency of Confindustria. He did not belong to the elite of Italian capitalism, although the company from Marche, a family facility, founded in the 30s by Father Aristide for the preparation of scales and gas cylinders, had a long way since then: much to count, with brand Ariston, 14 plants (of which 3 abroad) and to secure the cooperation of prominent consultants, including Nino Andreazza and Romano Prodi. Moreover, because of the fact that the Merloni had been for quite some time a small-medium enterprise, as many of those who during the stagflation of the 70s had acted as the production system lifesaver, Vittorio had been elected to the leadership of Confindustria, as a sample of the sort of “third Italy” extended from the Triveneto to the Adriatic coast.



Farewell to Vittorio Merloni, the pioneer of capitalism half

In any case, he wanted to restore the “centrality” of the company, after which, as stated, “for 10 years the profit It has been vilified, humiliated the work, written down efficiency “. However Merloni excluded absolutely that you were to go to war with the unions, because, in his view, the “clash of class” belonged “to the past.” Instead it was necessary to convince trade union centers in the common interest, the need to increase productivity and to combat inflation: either to be more competitive in the international circuits and to avoid a marginalization of Italy from the European Community.

In terms of relations with the Merloni politicians argued that the Confederation had to do battle in the name of autonomy and pluralism, against all forms of employment and society subdivision implemented by parties . The companies, in turn, no longer had to ask concerning servicing providences government. For the rest, he believed that one could relaunch a ” market mixed economy “as the Italian only on the basis of a programming policy based on” great choices and development goals. “

One can understood as compared to these expectations remained unfulfilled later, Merloni spoke of a “crisis of inconclusiveness” and refused to come to terms with that reality still, instead facing the challenges of change and innovation for the revitalization of-country system . What he insisted in particular in March 1983 in the ” Meeting on the Future “organized by Confindustria in Milan, which aimed to involve civil society and public opinion around a project entitled” Horizons nineties. ”
Along with the development of a business culture which has strongholds for the professionalism, efficiency and meritocracy, Merloni hoped that the banking system would operate with “more managerial, less bureaucracy and more attention to the development of SMEs.”

a few weeks after the expiry of his mandate, he managed finally, with the ” agreement Valentine ‘signed by Cisl, Uil and the Socialist component of the CGIL, to lay the foundations of the decree law Craxi government on the escalator cuts, it would be sanctioned later by popular referendum in which the Communist Party would have liked instead repealed.

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