“ rekindle the engines! “, a slogan rather than an invitation to hold on, continue betting on the “beautiful and well done” of the Italian shoemaking , unique and inimitable for quality, style and creativity that has conquered markets around the world but continues to go through a difficult time because “ recovery long wait has not yet arrived.” clear message that launched from Annarita Pilotti , president of Assocalzaturifici has launched the annual meeting in a particular location such as Alfa Romeo Museum between Arese symbol of historic cars of a story that began long ago and the new Julia symbol of the restart of. “gear change”
changing gear which the footwear entrepreneurs are engaged on several fronts, as he said no ifs, ands or buts Annarita Piotti, because “our sector the recovery of which we speak is still a illusion ” and the footwear industry has always been a cornerstone of fashion Italian which employs 77 thousand employees has not yet released the shoals of the crisis. Budget and announcement of new strategies that the president has made in a year since taking office in association summit, attended by the Secretary for Economic Development Ivan Scalfarotto and the president of Confindustria Vincenzo Boccia .
“Nel 2015 domestic demand has accused the eighth decline in eight years. Despite this, the industry – said the president – was able to to limit the drop in production levels (-2.9% in volume) to conquer a new record exports of to 8.7 billion euro, to score for the first time since 2011, a slight increase in employment mainly due to stabilization measures taken by the government. “” in the first quarter of 2016 – he added – has continued the drop consumption of footwear of Italian families , with a further fall of 1.3% in quantity and 3.7% in value. in late March, another 39 companies have gone out of business and the layoffs recorded a 32% jump, to 3.5 million hours authorized. in January and February the export have maintained their positions, growing by 3.7, but the backlog of the first four months is flat and expectations of companies are inclined to stability – downward for both the domestic market for the main foreign outlet markets. “
entrepreneurs urge tax measures to help investment and the government’s commitment to defend with determination the made in Italy . Starting from Brussels, where a desk inside the Confindustria delegation to the European Union was opened. And call for a commitment to create, at the global level but also image of business development through trade shows, starting from the centrality of theMicam , the most important in the world which is held in the exhibition grounds Fiera Milano , until you get to coordinate fashion shows, events and exhibitions doing system in Milan, the fashion capital, and abroad to attract more and more international buyers even with the work of the control room for the internationalization created by the government and the fashion coordination table. Commitment also in terms of synergies with Fiamp – Italian fashion accessories Federation and person, and SMI – Italian Fashion System.
Fundamental to Assocalzaturifici defense of Made in Italy on several fronts, starting from ‘ label made in : “for years we try, to no avail, to push through the EU this a rule of civilization that informs the consumer about the geographical origin of the goods – stressed the Pilotti – but not arretreremo of a centimeter, and we will not accept substitutes such as certificates of origin volunteers. “
worrisome and time also the delicate issue of the economic sanctions on Russia where sales fell by 32% in value in 2015 (and those in Ukraine by 38%) also due to the devaluation of the ruble : “it is a madness that is costing the European economy and dearest It is turning into a real social concern in many Italian footwear districts “. And Pilotti warned: “Putin is thinking about import substitution policies …”. And again: “The Russians do not buy more from us, the tax free fell to third in a short time.” It worries
recognition to the Chinese for market economy status that the European Commission, unlike Parliament, seems determined to grant and sees the shoe absolutely opposed.
“We are working because the sanctions to Russia be overcome, of course, within the European foreign policy – explained Undersecretary Ivan Scalfarotto , recalling that a few days Italy will be the guest of honor at the economic Forum in St. Petersburg and Matteo Renzi will meet Putin. So reaffirming the bonds of political alliances we are the country that is actively working because these sanctions are exceeded, but we do not think that this is the panacea because Russia has other problems such as the price of raw materials which depressed much the ruble and then the ability to purchase. “” It ‘important, however, be prepared to open new channels of export whenever the opportunity presents itself, I think Iran, Argentina, India, to the United States where for now the market is that of the Atlantic and Pacific coasts, in the rest of the country the potential for the made in Italy are very strong. “
also on the fiscal front the shoe reaffirm a already advanced precise application to the Government: that of encourage research with tax exemption of several times the investments made during the year to create collections and pre-collections ranging from 400 thousand to 1.5 million euro depending on the size of the footwear companies. “They are investments – stressed the Pilotti – from which the product innovation and depend on the ability to be competitive.” The President then announced an initiative that will be taken by Assocalzaturifici to support SMEs who want to open export channels: the creation of a voucher for members who want to participate in fairs abroad with a reduction of 20% of the costs borne by Assocalzaturifici.
“sales of beautiful and well-made shoes in the new markets, namely in the 30 most promising emerging markets, was 1, 1 billion in 2015 and are expected to grow to 1.7 billion in 2021, “said Vincenzo Boccia , explaining that” if the European system over the next five years would get a lowering of duties applied by those countries to the level of those imposed by the United States, the Italian sales in the new markets in 2021 may reach even 2.6 billion. “in this” we ask the Ministry of economic Development special attention, although we know that it already very sensitive about it. “
Boccia also noted that to ensure the country’s growth,” we must move from the vision statement being bearers of solutions “. For Boccia “it is clear that the data” in the first months of 2016 “conceal an average that does not correspond to the truth” in fact “is undergoing a revolution in many Italian factories – we have companies in each sector that are very innovative and that are growing and these companies must aim – and we must help those who have not done so yet to move forward, in an internal and external logic to the country. “
” we have to aim for a European trade policy that opens new markets . For this we are favorable to free trade agreements , from TTIP “, the Transatlantic Trade and Investment Partnership – said the president of Confindustria -. We believe, in fact, firmly believe in opening markets and creating larger economic areas. The future is right in the free trade. But we also believe that free trade must be based on equal conditions and reciprocity. “
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