->
It was the Bible of the tourist “do it yourself”, a source considered reliable super to get first-hand information on locations, hotels, services, on everything you need to know to plan a trip. But now it turned out that it’s all a bluf, that the news should not be taken at face value. TripAdvisor, the popular portal that collects user reviews on hotels, restaurants and tourist activities, was fined by the Antitrust Authority because, in publicizing its activities, “emphasizes the authenticity and genuine reviews, thus inducing consumers to believe that the information is always reliable, real expression of tourist experiences. ” Advisor will then pay 500 thousand euro for publishing reviews incorrect.
To raise the case requesting the intervention of the Antitrust were the National Consumers Union, Federalberghi and some consumers. The Authority led by John Pitruzzella ascertained the impropriety of the commercial practice made, starting in September 2011 and still in progress, by the parent statunitensei (TripAdvisor LLC) and by TripAdvisor Italy. The Antitrust Authority has banned the spread and continuation of a commercial practice consisting of ‘dissemination of misleading information on the sources of the reviews, “published in the electronic database of the operators, by adopting instruments and control procedures inadequate to address the problem of false reviews. With this measure, the Antitrust Authority has banned the spread and continuation of a commercial practice consisting of ‘dissemination of misleading information on the sources of the reviews, “published in the electronic database of the operators, by adoptin g instruments and control procedures inadequate to address the problem of false reviews.
According to the Antitrust, TripAdvisor advertises its business through commercial claim that, in a particularly assertive, emphasize the authentic character and genuine reviews, thus inducing consumers to believe that the information is always reliable as an expression of real experiences do. Within 90 days, the two companies will have to communicate the steps taken to comply with the prohibition of further spread and continuation of unfair trade practices. The penalty must be paid within 30 days of notification of the decision.
->
No comments:
Post a Comment