TOURISM
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Rome
“A total of 11.8 million Italians will make a vacation between Christmas and New Year, -continues Bocca equal to a decline of 1.6%, however, added up to 3% fall recorded last year, highlights as the sector is on to suffer serious economic situation in which we still debate the Italian families and now more and more companies receptive.
“This means that 48 million Italians will not move at all in the house during the holidays and eve n 30 million of them will not do it for economic reasons. “This calls for urgent measures -underlines President accommodation between Italian to restore liquidity to the families or you risk a further slump in tourism consumption, which could pull back a further decline of the national GDP.” While domestic demand languishes, concluded there Bocca see also deny the tools necessary to intercept the international clientele. Management costs, the burden of bureaucracy and the tax burden rise. A few months from the Expo, foreign delegations of ENIT were beheaded, the reform of the institution langue, the orders implementing the decree tourism have not yet been issued and the stability law has effectively ignored the sector. It’s time to figure out if this country wants to invest seriously on tourism or if it is an issue only good for the chatter from the living room. “
The survey, conducted by Federalberghi with the technical support of the Institute ACS Marketing Solutions, is was carried out from 11 to 17 December. They were heard, with the CATI system (telephone interviews) 3,000 persons of age, for a representative sample of about 50 million individuals older. The sample was constructed to meet the quota of Italian population age and underage (approximately 60 million) in terms of sex, age groups, geographical areas and size of towns. The numbers highlights of year-end holidays in 2014 show that between Christmas and New Year will move a total of 11.8 million Italians (-1.6%) sleeping at least one night away from home. At Christmas, 88% will remain in Italy (compared to 91% in 2013) and 12% will go abroad (compared to 9% in 2013). A New Year 69% will remain in Italy (compared to 76% in 2013) and 31% will go abroad (compared to 24% in 2013).
The turnover resulted from this tourist movement will amount to about 7.8 billion euros (+ 12% compared to 2013, entirely the result of the surge of Italians who will travel abroad in the wake of both the reopening Market of the Red Sea is attracted by the big European capitals). Among those who will not make any holiday, amounting to 48 million Italians (80% of the population), on average nearly 30 million claim not to be able to move for economic reasons.
This festival will be a little over 6.2 million (compared to 6.1 million in 2013) Italians who will move from their city, sleeping at least one night away from home, for an increase of only 3%.
Therefore at Christmas nearly 54 million Italians will stay at home.
Among those who could afford a holiday, 88% (compared to 91% in 2013) will remain in Italy, while 12% (compared to 9% in 2013) will go abroad.
The favorite holiday will be in the mountains (40%), followed by a city other than the residence (24%), from cities major and minor (16%) and the sea (14%).
For those who will go abroad the great European capitals are pr eferred by 70%.
For those who remain in Italy the preferred accommodation will be the home of relatives or friends (41%), followed by the hotel (28%), from home ownership (10%), from mountain huts (7.2%) and B & amp; B (4.5%).
A Christmas Italians on vacation will sleep on average 4.6 nights away from home (compared to 4.5 nights in 2013) for an average expenditure per capita (including transportation, accommodation, food, entertainment) of 657 euros (compared to 585 € 2013) composed in Italy and abroad from 548 Euro to 1,441 Euro, for a turnover of 4.1 billion euros, down from 3.55 billion in 2013 (+ 15.6%).
This festival will be about 5.6 million Italians (compared to about 6 million in 2013) that they will move from their city, sleeping at least one night away from home, for a -6.2% compared to 2013.
They will be joined by almost 900 thousand Italians who make long holidays from Christmas.
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It follows that more than 53 million Italians will spend the New Year at home.
Among those who could afford a holiday, 69% (compared to 76% in 2013) will remain in Italy, while 31% (compared to 24% in 2013) will go abroad.
For those who will go abroad the major European capitals will absorb 83%.
For those who remain in Italy will still be the favorite holiday in the mountains (37%), followed by a city different from that of residence (30%), from cities major and minor (17%), from the sea (10%) and spas and wellness (3%).
The accommodation will be preferred to the hotel (36%), followed by the homes of relatives or friends (30%), from B & amp; B (11%) and mountain huts (9.5%).
A New Year Italians on vacation will sleep an average of 3.7 nights away from home compared to 3.5 nights in 2013, for an average expenditure per capita (including transportation, accommodation, food, entertain ment) of 660 euros compared to 569 Euro’s 2013 divided by 436 Euro in Italy and abroad of 1,075 euros, equivalent to a turnover of 3.7 billion euros compared to 3.4 billion euros in 2013 (+ 8.8%).
THE REASONS FOR NON-HOLIDAY – The main reasons for which the rest of the Italian population declares that he will not even an overnight stay away from home at Christmas and / or New Year are related mainly to economic reasons, which amounted to 61% (about 30 million ), going further to inflate the number of Italians have now arrived at a real threshold ‘poverty Guide’.
Among other reasons, we highlight those for health reasons in 16% of cases, family reasons in 14% of cases, work commitments in 7% of cases and who declares that make holidays in another period in 7% of cases.
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