(Update with known Advisor)
ROME, December 22 (Reuters) – Half a million euro fine on Tripadvisor to have spread “misleading information on the sources of the reviews” online, such as to mislead a wide audience of consumers.
It is the sanction that the Competition Authority and the market has fined TripAdvisor LLC (incorporated in the US who runs the review site tripadvisor.it) and TripAdvisor Italy Srl, as reported today in a statement.
Tripadvisor reacted by defining “unreasonable” the measure and announced that it will appeal before the administrative courts.
The Antitrust Authority, which is turned on reporting Federalberghi, “has banned the spread and continuation of a commercial practice consisting of the ‘dissemination of misleading information on the sources of the reviews’, published in the electronic database of the operators, by adopting instruments and control procedures inadequate to address the problem of fake reviews. “
TripAdvisor says the Antitrust, “advertises its business through commercial claim that, in a particularly assertive, emphasize the authentic character and genuine reviews, thus inducing consumers to believe that the information is always reliable as an expression of real tourist experiences “.
Advisor responded to the allegations with a statement reiterating that combats fraud and strongly believes, “an initial examination, that the conclusions Authority are not justified and not in line with commercial reality.”
“The zero tolerance policy Antitrust means that we would condemn if only review a million had been considered not accurate. It was adopted a standard that is unrealistic for any business model,” says the note from the press advisor.
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