Antitrust: fine of 500,000 euro to Tripadvisor – AGI – Agenzia Journalistic Italy

Antitrust: fine of 500,000 euro to Tripadvisor – AGI – Agenzia Journalistic Italy

Economy

15:29 December 22, 2014

(AGI) – Rome, December 22 – The Antitrust Authority, on the recommendation of the National Consumers, Federalberghi and some consumers, ascertained the impropriety of the commercial practice realized, from September 2011 and ongoing TripAdvisor Llc (company ‘of US law that manages site www.tripadvisor.it) and TripAdvisor Italy, and to impose jointly to the two operators an administrative penalty of 500 thousand euro. “With this measure,” says a note, “the Antitrust Authority has banned the spread and continuation of a commercial practice consisting of the ‘dissemination of misleading information on the sources of the reviews’, published in the electronic database of the operators, by adopting tools and procedures control inadequate to address the problem of fake reviews. “
In particular, says the Antitrust,” TripAdvisor advertises its activity ‘means commercial claim that, in a particularly assertive, emphasize the authentic character and genuine reviews, thus inducing ‘consumers to believe that the information is always reliable as an expression of real experiences do. In the opinion of the Authority’, the conduct alleged breach of Articles 20, 21 and 22 of the Consumer Code, ‘making it suitable to induce in error a wide audience of consumers as to the nature and main characteristics of the product and alter their economic behavior ‘. ” The intervention of the Antitrust, the statement continued, “aims to prevent consumers assume their economic choices, with regard to services rendered by tourist facilities sought on the site, including on an advertising information untrue. Within 90 days of the two companies ‘will need to communicate the steps taken to comply with the prohibition of further spread and continuation of unfair trade practices. The penalty must’ be paid within 30 days of notification of the decision. ” (A GI).

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