Apparently care Marissa Mayer is not giving the desired results. Three years after the arrival of the young and popular manager, accounts of Yahoo! continue to wobble and, in some cases, even worse. The former giant of the web has closed the first quarter with a net profit of 21.2 million dollars, equal to 2 cents per share, down from the 311.6 million, or 29 cents per share, made in the same budget period of 2014. Excluding certain non-recurring items, earnings per share instead goes from 38 to 15 cents disappointing the expectations of analysts who were 18 per cent. Revenue fell to $ 1.04 billion compared to the previous 1.09 billion and in the face of the 1.06 billion consensus. But the budget item that does more to worry about is that relating to so-called “display ads” (ie revenues of advertising on websites), and the “search ads” (relating to advertising on web pages that show the results of the search engines ), down for the first time in twelve months. The first fell by 7% to 381 million dollars, the second of the 3% to 432 million. Analysts have spoken of “modest” call into question the ability of Marissa Mayer to revitalize the Internet portal.
April 22, 2015 10:33 – Last Updated: 24:35
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