Goiana – The final photograph of the inauguration of the new Jeep plant of Goiana, Brazil, was that of John Elkann, Sergio Marchionne, the president brasilianaDilma Rousseff, and the president of Fca in Latin America, Cledorvino Belini, crushing along the button that starts the symbolic production of the modern factory.
A factory that actually produces already a couple of months the latest model of the famous American brand, the Renegade, which will shortly be launched on the Brazilian market, where Fiat (now Fca) is sales leader for 13 consecutive years and, since last year, also production, having climbed over the historic rival Volkswagen. “Today we celebrate the beginning of a new chapter in the long and rich history that binds our group to Brazil,” said the president of Fca, John Elkann, speaking in a very good Portuguese.
“It’s a success story that has seen grow together for almost 40 years, to win the leading position in the domestic market. By combining Fiat with Chrysler, today we are stronger, and above all we are ready to launch a new, major challenge: to build here, in Pernambuco, our biggest industrial development project to grow the Jeep to a new level ” .
“In all my experiences around the world – she confessed Sergio Marchionne – is here, in Pernambuco, I’ve seen make the greatest revolution. It started five years ago, when we believed in the middle of an expanse of sugar cane could create one of the plants more competitive in the world. Then it was written, step by step, by the people here. Today we celebrate an industrial center, a brand or a product, “he added. Marchionne, who said he felt “a little ‘Brazilian’ and he also wanted to personally thank the employees from the stage. “We celebrate the spirit of Pernambuco and its people. Without them our project, however ambitious, he would never get. “
The president Dilma Rousseff has concluded the number of interventions, which they saw on stage governor Pernambuco, Paulo Camara, and Development Minister Armando Monteiro. “I thank the leaders of Fca for the strategic choice of Pernambuco. They are investments that help Brazil to grow. Fiat has a long tradition in Brazil, we can say that is a somewhat ‘verdict, even if his heart is Italian, “said Dilma.
That of Goiana, in the second Brazil after to Betim, is the first factory opened after the birth of Fca. And it is also the largest and most modern of the group. The construction work lasted about two and a half years and the total investment of 7 billion reais (over 2.2 billion euro), of which about one billion Euros for the Jeep plant, 650 million euro for the park and the rest of suppliers for product development and other investments.
Key figures for automotive Brazilian, who has scored in recent months decreased due to the slowdown verdeoro economy. The new factory, equipped with 700 robots (650 in bodywork, 40 and 10 in painting editor), covers a covered area of 260,000 square meters and has a production capacity of 250,000 vehicles per year. “In 2015 we plan to build 100,000 units,” said Belini. Elkann and Marchionne will deter you in Pernambuco also tomorrow, for the board of directors of Fca accounts of the first quarter of 2015. Also in Brazil, Thursday, will be held the Board of Directors of CNH Industrial accounts for the first three months.
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