MILAN – Hands Thai (those of Mister Bee) on Milan. Mire Australian (read Rupert Murdoch) and French (Vivendi Vincent Bolloré) of Mediaset. The revolution of Fininvest gathers pace. And in the name of profit – the only thing that matters in economy – Silvio Berlusconi is preparing to sacrifice a piece of his heart and his history as the Rossoneri and look for a partner with which to ferry the TV Arcore age of convergence between telecommunications and media. “Fininvest is healthy and is output by four years of crisis very solid financially and ready to seize development opportunities,” said Pier Silvio Berlusconi today. For now, though, it sells. The farewell to AC Milan is a pure question of money. Toy football has cost the former Knight something like 600 million of losses in 30 years. Satisfactions sports are no longer those of the past and to build the stage you need to open your wallet again. Allowance Bee (or those who put on the table the possible Chinese rivals) has a row of zeros – it comes to an evaluation close to 500 million – able to water down the pain of the fans even more inconsolable. Unlike the speech for televisions. Mediaset is recovering from a difficult period: “Advertising has fallen by 40%,” said Pier Silvio and only a heavy political cost-cutting has enabled the group to exit the tunnel and return to profit in 2012 after losing 235 well million. Cologno but is too small to do it all alone in a world where they serve large investments – only rights Champions 2015-2018 had to pay almost 700 million – and where the arrival of Google, Facebook & amp; C. is forcing the king ether to go to a wedding with the giants of tlc. The visit of Murdoch in Villa San Martino and the courting of the Alfa Bolloré (“We have an excellent relationship, we are many fields in which we could work together “) show that the network of home Berlusconi and the group’s presence in Spain are attractive commodity in this risiko. The Stock Exchange has long understood. It has pushed prices to Mediaset upward by 35% year to date: in these minutes the shares are traded on the Milan Stock to 4.7 euro, and the company is worth 5.5 billion euro, 300% more than that November 2011 when Silvio was forced to give up the chair from the spread of Palazzo Chigi. Since then the value of its stake in the company has grown from 400 million to 1.8 billion. And nearly 400 million has already been received by selling them the 7.79% on the market earlier this year. “We are courted by so many. But whatever we do, the control of Mediaset is not in question,” he guaranteed Pier Silvio today. Will. Meanwhile Fininvest continues to make money. Between Milan and placements of Mediaset and Mediolanum has already held almost 1 billion of liquidity. If you have to sell another 20% of the company’s Ennio Doris, as requested by the Bank of Italy after being convicted for tax evasion former premier, he will pocket another billion, what will he do with all that money? They will be divided among the children or will serve to close the era of balances and really start that growth? The answer will come in the coming months. But surely they have a nest egg more than enough to console trouble Berlusconi of Forza Italy and the inglorious end of the era of the Covenant of the Nazarene.
- Arguments:
- Milan
- Mediaset
- fininvest
- Mediolanum
- Vivendi
- Starring:
- Silvio Berlusconi
- Pier Silvio Berlusconi
- Mister Bee
- Rupert Murdoch
- Vincent Bolloré
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