He also spends the next challenge of the digital Italian wine in China . “With 688 million boaters in the network, which in most digital natives and 659 million users of social, in fact, the web is increasingly a key tool to bridge the gap that separates us from other competitor countries, France in particular. And Vinitaly , for 50 years promoting the internationalization of the wine system by taking actions of the marketing mix, intend to accept this challenge and next to the wineries service made in Italy “. So Giovanni Mantovani , Director General of VeronaFiere spoke today in Shanghai at the “E-commerce: the new gateway for Italian Wine in China”, organized by ICE, the Italian Trade Agency with the Embassy ‘ Italy in the People’s Republic, the Ministry of economic Development and the Ministry of Agriculture to support Italian companies already present on the online channels AliBaba and to launch further public awareness campaigns aimed at Chinese consumers .
“in addition to the Vinitaly international Academy , which in China has already formed ten ambassadors of Italian wine – continued Mantovani – Vinitaly is available to implement, in partnership with key players in the wine industry, multiplatform Italian wine channel , to expand online marketing through innovative channels and spread a more accurate knowledge of the uniqueness of wines and Italian varietals. ” On the market front, waiting to perfect their grape variety, is making headway worldwide demand for wine in China, today 4th main buyers in the world and second among non-EU countries, behind only the US. In the first four months of this year the demand for wine in China has scored impressive growth, with a +41.7% which is equivalent to almost 10 times the US (+ 4.5%) . Germany (-6.2%) is one step and everything leads us to predict that by the end of this year the historical European buyers is exceeded and left in place by the more enoappassionato Land of the Dragon .
No comments:
Post a Comment