Crossing the benchmark of the Italian large-scale distribution, but also a big at the european level in sales per square meter. Esselunga is not only a supply chain but a device that is almost perfect, where businesses of production of ready meals and confectionary the group of milan, integrating the commercial network (and with the real estate).
According to the Report 2014 of the area studi Mediobanca, the company built by Bernardo Caprotti has the highest index of sales per square meter, 16 thousand euro, against 8.150 euro average of the panel. The other groups lie between the 6.940 euro/sqm of the Coop and the 4.870 € /sq m Carrefour. The company is second to Roe (after the discount chain’eurospin), 13.6% and net profits of 4.9 sales. The profit accumulated in the period 2011-2014 has touched 1.1 milliard, as against a paltry booty of the "hate" Coop 53 million (which, however, operate in all Italy, and not only to the North, and with a logic very different).
Dead Bernardo Caprotti, the patron of Esselunga
in Short, Esselunga has become a cash cow thanks to the total dedication, since 1957, its founder marvel comics, which has formed its own management. Marvel comics also has the merit of not being caduro in the trap of the hypermarket, a format that excludes the crisis years of sales.
Operation renew
But also an almost perfect machine as Esselunga has undergone in recent years an erosion of profitability: has reacted by renewing a completely commercial network (at the points of sale, the floor is made of marble), has never detached the foot from the accelerator, promotions and established brand of its own.
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