Renzi with Alibaba Launches Italian wine in China – AGI – Agenzia Journalistic Italy

Hangzhou (China) – With the prime minister, Matteo Renzi, Alibaba Launches Italian wine in China. The visit of the President of the Council to the headquarters of the e-commerce giant Alibaba Campus, next to Chairman Jack Ma, has been the occasion to formalize the agreement to promote the Italian food industry. The agreement will allow ‘the Italian manufacturers to meet the growing demand for Made in Italy on the Chinese platform (which has over 430 million users), but it also aims to combat counterfeiting.
The attention to the Made in Italy Chinese market, and ‘remarkable: in June, during the week of promotion of Italian products “Amazing Italy” on the platforms managed by the group of Jack Ma, over a thousand Italian products have been sold in the promotion of Tmall, Tmall Global, Tmall Supermarket, Juhuasuan and Alitrip. On that occasion, it was announced the launch of new Italian store, including Pirelli, The Luxer and Mezzacorona, with the aim of getting to build a virtual pavilion entirely within the Italian Tmall platform.
September 9 next, however, will be ‘the “wine Day”, the date chosen for the similarity between the numbers (9-9) and the word wine, which is pronounced the same way, “jiu.”
opportunity’ they are growing. According to estimates of Alibaba managers, presented in May, 2020, the value of goods imported for sale boobies platforms Alibaba will come ‘at an altitude of 245 billion dollars. Gia ‘today, dell’agroalimetare products, electronics and baby products are among the most’ purchased on Alibaba, present in 224 countries and between regions, and the future plans to extend these to the financial services field , cloud computing and big data with the aim of creating a flexible technology to build an infrastructure for trade globally.
weak point of the giant Jack Ma and ‘the problem of the sale of fake products. In recent months, Alibaba and ‘was suspended from Iacc, the international coalition anti-counterfeiting, after protests by several brands, including Gucci America, Michael Kors and Tiffany, who accused Jack’s group but to have profited from the sale of false on its platforms. To do discuss, a few weeks later, the words of Jack Ma, that false today are in some cases “better than the originals” and fight them and ‘difficult as “combat human instinct”, even though he had reassured the intention “to work together with the big brands” to combat counterfeiting. In this key fits the agreement reached between the Ministry of Agriculture and Alibaba, formalized today with the visit of Renzi. (AGI)