Monday, September 5, 2016
The Ministry of Agriculture Food and Forestry announced that was signed yesterday by the Italian Government an agreement with Alibaba to promote excellent food of our country and combat false, from parmesan to counterfeit prosecco. An agreement that will allow Italian producers to satisfy the growing demand for Made in Italy on the Chinese platform which has more than 430 million consumers. A process that began this year at Vinitaly and now comes to fruition with the visit of the General Renzi Alibaba headquarters.
“The agreements with Alibaba – says the minister Maurizio Martina – represent a concrete step in our strategy of support to the Made in Italy food in the world, which also leverages innovative formulas to protect and promote quality products. We are able to guarantee our geographic trademarks a level much high protection on the Chinese platform. a fundamental result that, within the WTO , we pursue for decades and which, on the web we were able to build in a few months and with exceptional results. in terms of the promotion we had taken the Vinitaly commitment to leadership in the wine the day 9/9 and we kept: the Chinese market offers opportunities that must be seized immediately. “
PROTECTION
in terms of the protection Italy is the only country in the world to give to products PDO and IGP the same protection against false that have Business brand on the platform E-commerce .
the alliance with Alibaba to combat counterfeiting began last year and the numbers are impressive: prevented the monthly sale of 99 thousand tons of fake Parmesan cheese, 10 times more than the original production, or 13 million bottles of Prosecco that did not come from the Veneto.
a protection that with this agreement is extended by b2B platform, accessible only to companies that b2c, giving assurance to 430 million network users Alibaba sites you can purchase real Made in Italy.
to detect false the Ministry of Agriculture has set up a task force operating Inspectorate repression frauds who daily look counterfeit products and reports them to Alibaba. Within three days the ads are removed and knowledgeable salespeople who are usurping the Italian geographical indications.
With the new agreement Alibaba is also focusing on promoting moments of education of sellers and consumers on the importance of food geographical indications.
pROMOTION
not only protection, but also development . Italy invests to enhance their culinary excellence on the Chinese site. It starts with the wine in the day dedicated to this product on Alibaba, 9/9. A special event had its world premiere last Vinitaly just Jack Ma , founder of Alibaba. From that moment the Italian wine companies on the platform increased from 2 to 50 with more than 500 labels.
For the Wine day, then, there is a strong communication action carried out by the Ministry of Agriculture, Ministry of Development economic and Ice with a target focused on consumers who spend more on Alibaba.
a commitment intended to be further strengthened in the coming weeks thanks to the inclusion of China in the strategic target for investment of the extraordinary internationalization plan with the objective of accompanying the Italian companies in a market with very attractive growth potential. Just think that in the first five months of 2016, Chinese wine imports increased by 42%, reaching a total of 1 billion euro.
Source: Mipaaf Press
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