(AGI) – Warranty Italian excellent food and detecting counterfeit: Italian-Alibaba Government agreement, signed by the Premier Renzi in Hangzhou, China, to promote and safeguard prestigosi products, from Parmesan to counterfeit prosecco. An agreement that will allow the Italian manufacturers to meet the growing demand for Made in Italy on the Chinese platform with over 430 million consumers. A process that began this year at Vinitaly and now comes to fruition with the visit of Premier Matteo Renzi in the general Alibaba headquarters. After signing the agreement, Renzi moved the headquarters of the G20 began with greetings from the President of the Peoples Republic of China, Xi Jinping. “The agreements with Alibaba – said the Minister of Agriculture Maurizio Martina – represent a concrete step in our strategy of support to the Made in Italy food in the world, which also leverages innovative formulas to protect and promote quality products. We ensured our geographical marks a very high level of protection on a Chinese platform. a fundamental result that, in the WTO, we pursue for decades and which, on the web we were able to build in a few months and with exceptional results. in terms of the promotion we had taken the Vinitaly commitment to leadership in the wine day September 9 and we kept: the Chinese market offers opportunities that must be seized immediately. ” In terms of protection, Italy is the only country in the world to have guaranteed to the PDO and PGI the same protection against false that have commercial brand on the e-commerce platform. The alliance with Alibaba to combat counterfeiting began last year and the numbers are impressive: prevented the monthly sale of 99,000 tons of fake Parmesan cheese, 10 times more than the original production, or 13 million bottles of Prosecco that did not come from Veneto. Protection that with this agreement is extended by B2B platform, accessible only to the companies, to the b2c, giving assurance to 430 million users of the network of sites that Alibaba will buy real Made in Italy. To detect false the Ministry of Agriculture and Forestry has set up a task force operating Inspectorate repression fraud that daily searches for counterfeit products and reports them to Alibaba. Within three days the ads are removed and the knowledgeable salespeople who are usurping the Italian geographical indications. With the new agreement Alibaba is also committed to promoting moments of education of sellers and consumers on the importance of food geographical indications. Not only protection, but also promotion. Italy invests to enhance their culinary excellence on the Chinese site. It starts with the wine in the day dedicated to this product on Alibaba, September 9th. A special event had its world premiere last Vinitaly just as Jack Ma, founder of Alibaba. From that moment the Italian wine companies on the platform increased from 2 to 50, with over 500 labels. For wine day, then, there is a strong action of communication realized by the Ministry of Agriculture, Ministry of Economic Development and ICE (Italian Trade Commission) with a target focused on consumers who spend more on Alibaba. A commitment intended to be further strengthened in the coming weeks thanks to the inclusion of China in the strategic target for investment of the extraordinary internationalization plan with the objective of accompanying the Italian companies in a market with very attractive growth potential. Just think that in the first five months of 2016, Chinese wine imports increased by 42%, reaching a total of 1 billion euro.
04/09/2016 12:15:02
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